| Serial Number | 78975963 |
| Word Mark | STRAIGHT TO THE MAX |
| Filing Date | Wednesday, February 11, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 21, 2012 |
| Registration Number | 2980032 |
| Registration Date | Tuesday, July 26, 2005 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 16, 2004 |
| Disclaimer with Predetermined Text | "straight" |
| Goods and Services | Hair straightening liquid solution, hair shampoo, hair conditioner and hair leave-in conditioner |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 21, 2012 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, March 31, 2001 |
| First Use In Commerce Date | Saturday, March 31, 2001 |
| Party Name | Helen of Troy Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Michael BB |
| Party Name | Helen of Troy Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | St. Michael BB |
| Party Name | Helen of Troy Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Bridgetown BB |
| Event Date | Event Description |
| Friday, September 21, 2012 | CANCELLED SEC. 8 (6-YR) |
| Friday, December 15, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 15, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 26, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 13, 2005 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, April 13, 2005 | ASSIGNED TO LIE |
| Thursday, April 7, 2005 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, April 7, 2005 | ASSIGNED TO EXAMINER |
| Wednesday, March 23, 2005 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, March 4, 2005 | USE AMENDMENT FILED |
| Wednesday, March 23, 2005 | DIVISIONAL PROCESSING COMPLETE |
| Friday, March 4, 2005 | DIVISIONAL REQUEST RECEIVED |
| Friday, March 4, 2005 | PAPER RECEIVED |
| Monday, February 21, 2005 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, February 21, 2005 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 8, 2005 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 16, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 27, 2004 | NOTICE OF PUBLICATION |
| Friday, September 17, 2004 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 10, 2004 | ASSIGNED TO LIE |
| Thursday, September 2, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 2, 2004 | ASSIGNED TO EXAMINER |
| Monday, February 23, 2004 | NEW APPLICATION ENTERED IN TRAM |