STORY Trademark

Trademark Overview


On Wednesday, June 19, 2013, a trademark application was filed for STORY with the United States Patent and Trademark Office. The USPTO has given the STORY trademark a serial number of 85981302. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 13, 2024. This trademark is owned by Luna + Stella LLC. The STORY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services featuring a wide variety of consumer goods of others

General Information


Serial Number85981302
Word MarkSTORY
Filing DateWednesday, June 19, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 13, 2024
Registration Number4545076
Registration DateTuesday, June 3, 2014
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 5, 2013

Trademark Statements


Description of MarkThe mark consists of the word "STORY" in a stylized font.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesRetail store services featuring a wide variety of consumer goods of others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 13, 2024
Primary Code035
First Use Anywhere DateWednesday, February 1, 2012
First Use In Commerce DateWednesday, February 1, 2012

Trademark Owner History


Party NameMACY'S IP HOLDINGS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSpringdale, OH 45246

Party NameMACY'S RETAIL HOLDINGS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCINCINNATI, OH 45202

Party NameLuna + Stella LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001

Party NameLuna + Stella LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001

Party NameLuna + Stella LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Saturday, June 22, 2013NEW APPLICATION ENTERED
Monday, July 1, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 26, 2013ASSIGNED TO EXAMINER
Saturday, September 28, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 16, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 5, 2013PUBLISHED FOR OPPOSITION
Tuesday, November 5, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 31, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 30, 2014TEAS STATEMENT OF USE RECEIVED
Thursday, January 30, 2014TEAS REQUEST TO DIVIDE RECEIVED
Thursday, January 30, 2014DIVISIONAL REQUEST RECEIVED
Thursday, January 30, 2014USE AMENDMENT FILED
Sunday, March 2, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 2, 2014DIVISIONAL PROCESSING COMPLETE
Wednesday, April 2, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, April 23, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 29, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, May 2, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 2, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 3, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, February 20, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 3, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, June 3, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, July 15, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 15, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, July 15, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 15, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 17, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, September 21, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 30, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 30, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, February 21, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 21, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 21, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 21, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 21, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, June 3, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, December 13, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9