STORY Trademark

Trademark Overview

On Friday, July 8, 2011, a trademark application was filed for STORY with the United States Patent and Trademark Office. The USPTO has given the STORY trademark a serial number of 85981287. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, June 10, 2024. This trademark is owned by Luna + Stella LLC. The STORY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services featuring a wide variety of consumer goods of others
story

General Information

Serial Number85981287
Word MarkSTORY
Filing DateFriday, July 8, 2011
Status800 - REGISTERED AND RENEWED
Status DateMonday, June 10, 2024
Registration Number4516490
Registration DateTuesday, April 15, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 6, 2011

Trademark Statements

Goods and ServicesRetail store services featuring a wide variety of consumer goods of others

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 13, 2011
Primary Code035
First Use Anywhere DateWednesday, February 1, 2012
First Use In Commerce DateWednesday, February 1, 2012

Trademark Owner History

Party NameMACY'S IP HOLDINGS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSpringdale, OH 45246
Party NameMACY'S RETAIL HOLDINGS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCINCINNATI, OH 45202
Party NameLuna + Stella LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001
Party NameLuna + Stella LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001
Party NameLuna + Stella LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001

Trademark Events

Event DateEvent Description
Wednesday, July 13, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 12, 2011NEW APPLICATION ENTERED
Thursday, October 27, 2011ASSIGNED TO EXAMINER
Thursday, October 27, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 16, 2011NOTICE OF PUBLICATION
Tuesday, December 6, 2011PUBLISHED FOR OPPOSITION
Tuesday, January 31, 2012NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 31, 2012SOU TEAS EXTENSION RECEIVED
Tuesday, July 31, 2012SOU EXTENSION 1 FILED
Tuesday, July 31, 2012SOU EXTENSION 1 GRANTED
Thursday, August 2, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Thursday, January 24, 2013SOU TEAS EXTENSION RECEIVED
Thursday, January 24, 2013SOU EXTENSION 2 FILED
Wednesday, February 6, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 6, 2013SOU EXTENSION 2 GRANTED
Thursday, February 7, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Friday, July 26, 2013SOU TEAS EXTENSION RECEIVED
Friday, July 26, 2013SOU EXTENSION 3 FILED
Friday, July 26, 2013SOU EXTENSION 3 GRANTED
Tuesday, July 30, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Thursday, January 30, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 30, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 30, 2014TEAS STATEMENT OF USE RECEIVED
Thursday, January 30, 2014TEAS REQUEST TO DIVIDE RECEIVED
Thursday, January 30, 2014DIVISIONAL REQUEST RECEIVED
Thursday, January 30, 2014USE AMENDMENT FILED
Tuesday, February 25, 2014DIVISIONAL PROCESSING COMPLETE
Friday, May 2, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 25, 2014STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 11, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 8, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 15, 2014REGISTERED-PRINCIPAL REGISTER
Friday, May 2, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 17, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, February 20, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 3, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, April 15, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, January 22, 2020TEAS SECTION 8 & 15 RECEIVED
Tuesday, February 21, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 17, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, March 17, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, February 21, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 5, 2024TEAS SECTION 8 & 9 RECEIVED
Monday, June 10, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 10, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, June 10, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, June 10, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, April 15, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 21, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 21, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 21, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Related Keywords

story consumer goods others variety wide store services featuring retail