| Serial Number | 87300867 |
| Word Mark | STORCHOICE |
| Filing Date | Friday, January 13, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 13, 2018 |
| Registration Number | 5399522 |
| Registration Date | Tuesday, February 13, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 28, 2017 |
| Goods and Services | Technical support services, namely, troubleshooting in the nature of the repair of computer hardware; installation of computer systems; installation, maintenance and repair of computer hardware, computer peripherals, consumer electronics, and telecommunications computing hardware and telecommunications computing peripherals; updating of computer and telecommunications hardware and peripherals; upgrading of computer and telecommunications hardware and peripherals; technical support services, namely, technical advice related to the installation of computer hardware and computer peripherals |
| Goods and Services | Scientific and technological services, namely, scientific research in the field of data storage hardware devices in the nature of non-volatile flash memory hardware, data center hardware, hyperscale and cloud computing hardware systems including analysis, optimization, and design research; computer system design; computer system analysis; duplication of computer programs; electronic data storage; installation and repair of computer software; providing information on computer technology and programming via a web site; maintenance of computer software and computer firmware in the nature of computer software; monitoring of computer systems by remote access to ensure proper functioning and optimization of said systems; off-site data backup; quality control for others; recovery of computer data; updating of computer software and computer firmware in the nature of computer software; technical support services, namely, technical advice related to the installation of computer software; technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; technical support services, namely, remote administration and management of in-house and hosted datacenter devices, databases and software applications; computer technology support services, namely, help desk services |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 21, 2017 |
| Primary Code | 037 |
| First Use Anywhere Date | Tuesday, November 15, 2016 |
| First Use In Commerce Date | Tuesday, November 15, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 21, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, November 15, 2016 |
| First Use In Commerce Date | Tuesday, November 15, 2016 |
| Party Name | Western Digital Technologies, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Jose, CA 95119 |
| Party Name | Western Digital Technologies, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92612 |
| Party Name | Western Digital Technologies, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92612 |
| Event Date | Event Description |
| Tuesday, January 17, 2017 | NEW APPLICATION ENTERED |
| Tuesday, January 17, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, January 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 10, 2017 | ASSIGNED TO EXAMINER |
| Friday, April 14, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, April 14, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 14, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, October 13, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 13, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, October 14, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 16, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, October 16, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Monday, October 16, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Monday, October 16, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 20, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 8, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 28, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 28, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 13, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, December 4, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 4, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 4, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, December 4, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 2, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 2, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 2, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 2, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, March 9, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, December 9, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 9, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 9, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 13, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 23, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, February 8, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, March 28, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 28, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 28, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 28, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, August 26, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |