| Serial Number | 85010216 |
| Word Mark | STOP BREATHE ASK CHOOSE JOY SIMPLEAWARENESS.COM |
| Filing Date | Friday, April 9, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, March 5, 2021 |
| Registration Number | 3896726 |
| Registration Date | Tuesday, December 28, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 12, 2010 |
| Amendment to a Registration/Renewal Certificate | The drawing is amended to appear as follows: PUBLISH NEW CUT |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a badge design with a circle inside, between the circle and the edge of the badge design are the words "stop", "breathe", "ask", "choose", with each word separated by an arrow pointing to the next word, and ending with a square following the word "choose". Inside the circle is the word "joy", with the "o" completely filled in and a squiggly line inside the circle and going from the top to the bottom of the circle. Underneath the badge design is "simpleawareness.com". |
| Goods and Services | Promoting public awareness of the need for people to better understand their thoughts, feelings, words, actions, and surroundings to encourage better decision making so that behavioral changes are made and fewer lives will be lost, money will be saved, families will be preserved, disasters will be avoided or mitigated, and positive change will be effected worldwide |
| Pseudo Mark | STOP BREATHE ASK CHOOSE JOY SIMPLE AWARENESS |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 14, 2010 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, March 17, 2010 |
| First Use In Commerce Date | Wednesday, March 17, 2010 |
| Party Name | Firespirit Productions, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tempe, AZ 85284 |
| Party Name | Firespirit Productions, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tempe, AZ 85283 |
| Party Name | Firespirit Productions, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tempe, AZ 85283 |
| Event Date | Event Description |
| Friday, March 5, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, March 5, 2021 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, March 5, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, March 2, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, November 19, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, December 28, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, July 14, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, July 14, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, July 14, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 5, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 28, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 21, 2013 | SEC 7 REQUEST FILED |
| Saturday, November 23, 2013 | AMENDMENT UNDER SECTION 7 ¿ PROCESSED |
| Monday, September 23, 2013 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, September 23, 2013 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, September 23, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 17, 2013 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Tuesday, July 2, 2013 | POST REGISTRATION ACTION MAILED - SEC. 7 |
| Tuesday, July 2, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, June 21, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, June 21, 2013 | TEAS SECTION 7 REQUEST RECEIVED |
| Tuesday, December 28, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 12, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 12, 2010 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 7, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, September 7, 2010 | ASSIGNED TO LIE |
| Tuesday, August 24, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 16, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 16, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 16, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, July 15, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 15, 2010 | NON-FINAL ACTION E-MAILED |
| Thursday, July 15, 2010 | NON-FINAL ACTION WRITTEN |
| Thursday, July 15, 2010 | ASSIGNED TO EXAMINER |
| Thursday, April 15, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, April 14, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, April 13, 2010 | NEW APPLICATION ENTERED IN TRAM |