| Serial Number | 98584900 |
| Word Mark | STERLING FINANCIAL GROUP |
| Filing Date | Tuesday, June 4, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, January 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of The mark consists of the wording "STERLING FINANCIAL GROUP" having "STERLING" in bold with a pair of horizontal lines below the wording and the stylized design of a building having pairs of horizontal lines extending to the left and the right of the building and a semi-circle formed of two lines behind the building shown above the wording. |
| Goods and Services | Financial planning and advising services; Investment advising services, namely short-term and long-term investment advising and portfolio management; Wealth management services, namely holistic evaluation of financial goals, cash flow management, debt usage management, and risk management advising services; Estate planning services, namely title and asset review, trust administration, trustee selection advising, estate settlement evaluation, and trustee counseling; Retirement planning services, namely individual and small business retirement plan management, 401(k)/profit-sharing plan management; Insurance advising services, namely exposure and risk evaluation, policy evaluation, long-term care policy advising; Tax services, namely individual and family tax preparation services, business tax preparation services, tax planning and strategy advising services, and charitable trust management services; Business consulting services. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 4, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Sterling Financial Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Pasadena, CA 91101 |
| Event Date | Event Description |
| Tuesday, June 4, 2024 | NEW APPLICATION ENTERED |
| Monday, December 16, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 16, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 17, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, January 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 14, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 14, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 14, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 14, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 19, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, March 19, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |