STEPP UP REWARDS Trademark
Trademark Overview
On Friday, June 13, 2025, a trademark application was filed for STEPP UP REWARDS with the United States Patent and Trademark Office. The USPTO has given the STEPP UP REWARDS trademark a serial number of 99233141. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, June 13, 2025. This trademark is owned by Estepp Energy, LLC. The STEPP UP REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail store services featuring convenience store items and gasoline; Administration of a customer loyalty program which provides discounted fuel and promotions on convenience store items/ food
General Information
| Serial Number | 99233141 |
| Word Mark | STEPP UP REWARDS |
| Filing Date | Friday, June 13, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, June 13, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 0 - NOT AVAILABLE |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of The words "STEPP UP" in blue with the U being a horse shoe and the word "Rewards" in yellow- all used together. |
| Indication of Colors claimed | The color(s) Blue and yellow is/are claimed as a feature of the mark. |
| Goods and Services | Retail store services featuring convenience store items and gasoline; Administration of a customer loyalty program which provides discounted fuel and promotions on convenience store items/ food |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 13, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, January 15, 2022 |
| First Use In Commerce Date | Saturday, January 15, 2022 |
Trademark Owner History
| Party Name | Estepp Energy, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lexington, KY 40511 |
Trademark Events
| Event Date | Event Description |
| Friday, June 13, 2025 | NEW APPLICATION ENTERED |
| Friday, June 13, 2025 | APPLICATION FILING RECEIPT MAILED |
