STEPP UP REWARDS Trademark
Trademark Overview
On Friday, June 13, 2025, a trademark application was filed for STEPP UP REWARDS with the United States Patent and Trademark Office. The USPTO has given the STEPP UP REWARDS trademark a serial number of 99233141. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by Estepp Energy, LLC. The STEPP UP REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail store services featuring convenience store items and gasoline; Administration of a customer loyalty program which provides discounted fuel and promotions on convenience store items/ food
General Information
| Serial Number | 99233141 |
| Word Mark | STEPP UP REWARDS |
| Filing Date | Friday, June 13, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 25, 2025 |
Trademark Statements
| NOT AVAILABLE | "REWARDS" |
| Indication of Colors claimed | The color(s) blue and yellow is/are claimed as a feature of the mark. |
| Pseudo Mark | STEP UP REWARDS |
| Description of Mark | The mark consists of the words "STEPP UP" in blue with the "U" being a horse shoe above the word "REWARDS" in yellow. The color black in the drawing indicates transparency and forms no part of the mark. |
| Goods and Services | Retail store services featuring convenience store items and gasoline; Administration of a customer loyalty program which provides discounted fuel and promotions on convenience store items/ food |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 13, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, January 15, 2022 |
| First Use In Commerce Date | Saturday, January 15, 2022 |
Trademark Owner History
| Party Name | Estepp Energy, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lexington, KY 40511 |
| Party Name | Estepp Energy, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lexington, KY 40511 |
Trademark Events
| Event Date | Event Description |
| Friday, June 13, 2025 | NEW APPLICATION ENTERED |
| Friday, June 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, October 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 7, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 14, 2025 | ASSIGNED TO EXAMINER |
| Monday, October 20, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, October 20, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, October 20, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 24, 2025 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Friday, October 24, 2025 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Friday, October 24, 2025 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Friday, October 24, 2025 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Friday, October 24, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 24, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 24, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, October 25, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
