STAY TRUE. GO FAR. Trademark

Trademark Overview


On Tuesday, January 9, 2024, a trademark application was filed for STAY TRUE. GO FAR. with the United States Patent and Trademark Office. The USPTO has given the STAY TRUE. GO FAR. trademark a serial number of 98349535. The federal status of this trademark filing is REGISTERED as of Tuesday, October 21, 2025. This trademark is owned by J.D. Heiskell Holdings, LLC. The STAY TRUE. GO FAR. trademark is filed in the Chemical Products, Natural Agricultural Products, Transportation & Storage Services, and Treatment & Processing of Materials Services categories with the following description:

Nutritional additives for use in manufacturing animal feed

Animal feed processing and manufacturing for others; animal feed milling; milling and manufacturing of animal feed and animal feed components for others; animal feed production, namely, custom manufacturing of animal feed

Livestock feed; Cattle feed; Animal feed; Animal foodstuffs

Transport of goods by rail
stay true. go far.

General Information


Serial Number98349535
Word MarkSTAY TRUE. GO FAR.
Filing DateTuesday, January 9, 2024
Status700 - REGISTERED
Status DateTuesday, October 21, 2025
Registration Number7996058
Registration DateTuesday, October 21, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 17, 2024

Trademark Statements


Goods and ServicesNutritional additives for use in manufacturing animal feed
Goods and ServicesAnimal feed processing and manufacturing for others; animal feed milling; milling and manufacturing of animal feed and animal feed components for others; animal feed production, namely, custom manufacturing of animal feed
Goods and ServicesLivestock feed; Cattle feed; Animal feed; Animal foodstuffs
Goods and ServicesTransport of goods by rail

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateTuesday, January 9, 2024
Primary Code001
First Use Anywhere DateMonday, March 31, 2025
First Use In Commerce DateMonday, March 31, 2025

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateTuesday, January 9, 2024
Primary Code031
First Use Anywhere DateMonday, March 31, 2025
First Use In Commerce DateMonday, March 31, 2025

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateTuesday, January 9, 2024
Primary Code039
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, January 9, 2024
Primary Code040
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

Trademark Owner History


Party NameJ.D. Heiskell Holdings, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressOmaha, NE 68130

Party NameJ.D. Heiskell Holdings, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressOmaha, NE 68130

Party NameJ.D. Heiskell Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressOmaha, NE 68130

Trademark Events


Event DateEvent Description
Tuesday, January 9, 2024NEW APPLICATION ENTERED
Sunday, April 28, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 6, 2024ASSIGNED TO EXAMINER
Thursday, August 8, 2024EXAMINERS AMENDMENT -WRITTEN
Thursday, August 8, 2024EXAMINERS AMENDMENT E-MAILED
Thursday, August 8, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, August 8, 2024EXAMINER'S AMENDMENT ENTERED
Monday, August 12, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 28, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 17, 2024PUBLISHED FOR OPPOSITION
Tuesday, September 17, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 12, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 1, 2025TEAS STATEMENT OF USE RECEIVED
Saturday, September 27, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 1, 2025USE AMENDMENT FILED
Saturday, September 27, 2025STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 2, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, October 2, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 21, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, October 21, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED