STAY THE COURSE Trademark

Trademark Overview


On Wednesday, April 10, 2024, a trademark application was filed for STAY THE COURSE with the United States Patent and Trademark Office. The USPTO has given the STAY THE COURSE trademark a serial number of 98492597. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, June 25, 2025. This trademark is owned by Valor Asset Management, LLC. The STAY THE COURSE trademark is filed in the Insurance & Financial Services category with the following description:

Financial Services, specifically, investment advisory services and investment management services; Fiduciary Services, specifically, advice relating to investment selection; Financial Asset Management Services, specifically, a full service, holistic, Turnkey Asset Management Program (TAMP) offering services for, namely, financial portfolio management, financial risk tolerance assessment, financial asset allocation, custom financial investment models in the nature of investment advisory services, buying, selling, and trading of securities in investment accounts, and block trading groups of investment accounts; Investment Advisory Services, specifically, custom investment model services, namely, a fully managed, turnkey investment model program consisting of various customized investment models built to suit a specific risk tolerance or investment strategy, namely, fully diversified, partially diversified and/or equity only investment strategies that invest and trade in a variety of posi...
stay the course

General Information


Serial Number98492597
Word MarkSTAY THE COURSE
Filing DateWednesday, April 10, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, June 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 15, 2025

Trademark Statements


Goods and ServicesFinancial Services, specifically, investment advisory services and investment management services; Fiduciary Services, specifically, advice relating to investment selection; Financial Asset Management Services, specifically, a full service, holistic, Turnkey Asset Management Program (TAMP) offering services for, namely, financial portfolio management, financial risk tolerance assessment, financial asset allocation, custom financial investment models in the nature of investment advisory services, buying, selling, and trading of securities in investment accounts, and block trading groups of investment accounts; Investment Advisory Services, specifically, custom investment model services, namely, a fully managed, turnkey investment model program consisting of various customized investment models built to suit a specific risk tolerance or investment strategy, namely, fully diversified, partially diversified and/or equity only investment strategies that invest and trade in a variety of positions, namely, stocks, exchange traded funds (ETFs), and/or mutual funds offered on the public securities markets in the United States and/or abroad in other publicly traded global securities markets; Asset Class Analysis and Research Services, specifically, financial research and analysis services, disseminated in the form of commentary, insights, and advice on all asset classes, positions, and potential investment opportunities for inclusion in client accounts and custom investment models, and specifically, financial research and analysis services disseminated in the form of commentary, insights, and advice on the United States, foreign, and/or global economies and stock financial markets; Financial Professional Asset Management Services, specifically, Subadvisor Services offering Turnkey Asset Management Program (TAMP) services for clients of financial professionals, commonly known as a Third-Party Asset Manager (TPAM) for acting as a full-service, separate third-party asset manager, or an Outsourced Chief Investment Officer for a financial professional, namely, a financial advisor, a financial planner, an accountant, an insurance agent, or an estate planning lawyer; Financial Professional Consulting Services, specifically, providing guidance, recommendations, and/or advice to financial professionals disseminated in the form of commentary, insights, and advice on various investment management topics, namely, advice related to investment selection, asset allocation, asset management process and procedure, financial markets and economic insights, and buying, selling and/or trading ideas without actual trading in any investment accounts for clients of the financial professionals to whom advice is provided; Financial Asset Class Analysis and Research Services; Financial Asset Management Services; Capital Investment Services; Custom Investment Model Services in the nature of investment advisory services; Fiduciary Services, specifically, Fiduciary Representative Services; Financial Planning Services; Financial Professional Asset Management Services; Financial Professional Consulting Services; Financial Consultancy Services; Financial Management Services; Wealth Management Services; Securities Option Strategies and Securities Option Model Services, including buying, selling and trading options securities and Securities Options Research Services in the nature of financial research

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 10, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameValor Asset Management, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressChester Springs, PA 19425

Trademark Events


Event DateEvent Description
Wednesday, April 10, 2024NEW APPLICATION ENTERED
Friday, September 20, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 23, 2024ASSIGNED TO EXAMINER
Wednesday, October 30, 2024NON-FINAL ACTION E-MAILED
Wednesday, October 30, 2024NON-FINAL ACTION WRITTEN
Wednesday, October 30, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, January 29, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 29, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 29, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, January 30, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, February 24, 2025NON-FINAL ACTION WRITTEN
Monday, February 24, 2025NON-FINAL ACTION E-MAILED
Monday, February 24, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, May 24, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 24, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, May 24, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 29, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 29, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 11, 2025APPROVED FOR PUB - PRINCIPAL REGISTER