STAY FADED — ALWAYS IN FOCUS Trademark
Trademark Overview
On Saturday, September 27, 2025, a trademark application was filed for STAY FADED — ALWAYS IN FOCUS with the United States Patent and Trademark Office. The USPTO has given the STAY FADED — ALWAYS IN FOCUS trademark a serial number of 99416245. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 3, 2026. This trademark is owned by Debonaire Collective LLC. The STAY FADED — ALWAYS IN FOCUS trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Eyewear, namely, sunglasses, eyeglasses and ophthalmic frames and cases therefor; Frames for spectacles and sunglasses; Cases for spectacles and sunglasses; Cases for eyeglasses and sunglasses; Lenses for sunglasses
General Information
| Serial Number | 99416245 |
| Word Mark | STAY FADED — ALWAYS IN FOCUS |
| Filing Date | Saturday, September 27, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 3, 2026 |
Trademark Statements
| Goods and Services | Eyewear, namely, sunglasses, eyeglasses and ophthalmic frames and cases therefor; Frames for spectacles and sunglasses; Cases for spectacles and sunglasses; Cases for eyeglasses and sunglasses; Lenses for sunglasses |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, September 27, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Debonaire Collective LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75208
US |
| Party Name | Debonaire Collective LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75208
US |
Trademark Events
| Event Date | Event Description |
| Saturday, September 27, 2025 | NEW APPLICATION ENTERED |
| Saturday, September 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 27, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 3, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 3, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
