STARTING STRENGTH Trademark

Trademark Overview


On Wednesday, April 25, 2018, a trademark application was filed for STARTING STRENGTH with the United States Patent and Trademark Office. The USPTO has given the STARTING STRENGTH trademark a serial number of 87893232. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, November 11, 2025. This trademark is owned by The Aasgaard Company. The STARTING STRENGTH trademark is filed in the Toys & Sporting Goods Products category with the following description:

[ Barbells; Body-building apparatus; ] Exercise bars; Exercise benches; [ Exercise tables; Exercise weights; ] Weightlifting belts [ ; Exercising equipment, namely, weight lifting machines; Exercise machines; Weight lifting benches; Manually-operated exercise equipment for physical fitness purposes ]
starting strength

General Information


Serial Number87893232
Word MarkSTARTING STRENGTH
Filing DateWednesday, April 25, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, November 11, 2025
Registration Number5801678
Registration DateTuesday, July 9, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 25, 2018

Trademark Statements


Goods and Services[ Barbells; Body-building apparatus; ] Exercise bars; Exercise benches; [ Exercise tables; Exercise weights; ] Weightlifting belts [ ; Exercising equipment, namely, weight lifting machines; Exercise machines; Weight lifting benches; Manually-operated exercise equipment for physical fitness purposes ]

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, May 4, 2018
Primary Code028
First Use Anywhere DateThursday, November 30, 2017
First Use In Commerce DateThursday, November 30, 2017

Trademark Owner History


Party NameThe Aasgaard Company
Party Type30 - Original Registrant
Legal Entity Type02 - Partnership
AddressWichita Falls, TX 76308

Party NameThe Aasgaard Company
Party Type20 - Owner at Publication
Legal Entity Type02 - Partnership
AddressWichita Falls, TX 76308

Party NameThe Aasgaard Company
Party Type10 - Original Applicant
Legal Entity Type02 - Partnership
AddressWichita Falls, TX 76308

Trademark Events


Event DateEvent Description
Saturday, April 28, 2018NEW APPLICATION ENTERED
Friday, May 4, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, August 15, 2018ASSIGNED TO EXAMINER
Monday, August 20, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 5, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 25, 2018PUBLISHED FOR OPPOSITION
Tuesday, September 25, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 20, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, May 20, 2019TEAS STATEMENT OF USE RECEIVED
Monday, May 20, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, June 1, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 20, 2019USE AMENDMENT FILED
Saturday, June 1, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, June 6, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 7, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 9, 2019REGISTERED-PRINCIPAL REGISTER
Thursday, February 18, 2021NOTICE OF SUIT
Tuesday, July 9, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 11, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, July 2, 2025TEAS SECTION 8 & 15 RECEIVED
Thursday, October 30, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 11, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 11, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED