| Serial Number | 85757738 |
| Word Mark | START SOMETHING BEAUTIFUL |
| Filing Date | Thursday, October 18, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 1, 2025 |
| Registration Number | 4675804 |
| Registration Date | Tuesday, January 20, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 26, 2013 |
| Goods and Services | [ DVDs featuring information, advice, sales tips, training and motivational topics in the fields of cosmetics and skin care ] |
| Goods and Services | Educational publications, namely, catalogs, magazines, newsletters, brochures and printed periodicals in the fields of beauty and skin care |
| Goods and Services | [ Cosmetics; Non-medicated skin care preparations ] |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Thursday, April 28, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Thursday, April 28, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 2, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| Party Name | Mary Kay Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Party Name | Mary Kay Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Party Name | Mary Kay Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Event Date | Event Description |
| Monday, October 22, 2012 | NEW APPLICATION ENTERED |
| Tuesday, March 26, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 21, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, November 21, 2013 | SOU EXTENSION 1 FILED |
| Friday, November 22, 2013 | TEAS PETITION TO REVIVE RECEIVED |
| Tuesday, October 23, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 12, 2013 | ASSIGNED TO EXAMINER |
| Wednesday, February 13, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 6, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 26, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, November 22, 2013 | PETITION TO REVIVE-GRANTED |
| Friday, November 22, 2013 | SOU EXTENSION RECEIVED WITH TEAS PETITION |
| Sunday, November 24, 2013 | NOTICE OF REVIVAL - E-MAILED |
| Wednesday, January 22, 2014 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, January 23, 2014 | SOU EXTENSION 1 GRANTED |
| Wednesday, May 21, 2014 | SOU TEAS EXTENSION RECEIVED |
| Friday, May 30, 2014 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, January 24, 2014 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, May 21, 2014 | SOU EXTENSION 2 FILED |
| Thursday, May 29, 2014 | SOU EXTENSION 2 GRANTED |
| Monday, November 17, 2014 | SOU TEAS EXTENSION RECEIVED |
| Monday, November 17, 2014 | SOU EXTENSION 3 FILED |
| Monday, November 17, 2014 | USE AMENDMENT FILED |
| Monday, December 8, 2014 | SOU EXTENSION 3 GRANTED |
| Monday, December 8, 2014 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, December 13, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 20, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 20, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 20, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, November 17, 2014 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 9, 2014 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, December 16, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, October 27, 2021 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, April 27, 2022 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, April 28, 2022 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, January 20, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, August 1, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, April 28, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, October 27, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |