START SMART FOR YOUR BABY Trademark

Trademark Overview


On Wednesday, April 16, 2008, a trademark application was filed for START SMART FOR YOUR BABY with the United States Patent and Trademark Office. The USPTO has given the START SMART FOR YOUR BABY trademark a serial number of 77449474. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, March 13, 2020. This trademark is owned by Centene Corporation. The START SMART FOR YOUR BABY trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:

Health care services, namely, providing preventive and wellness health information for prenatal and postnatal women and infants through the telephone, mail, and internet
start smart for your baby

General Information


Serial Number77449474
Word MarkSTART SMART FOR YOUR BABY
Filing DateWednesday, April 16, 2008
Status800 - REGISTERED AND RENEWED
Status DateFriday, March 13, 2020
Registration Number3738636
Registration DateTuesday, January 19, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 3, 2009

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"FOR YOUR BABY"
Description of MarkThe mark consists of the wording "START SMART" above the wording "FOR YOUR BABY", with all wording in stylized format. A design element consisting of a pair of footprints appears to the right of the wording.
Goods and ServicesHealth care services, namely, providing preventive and wellness health information for prenatal and postnatal women and infants through the telephone, mail, and internet

Classification Information


International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, April 21, 2008
Primary Code044
First Use Anywhere DateTuesday, April 15, 2008
First Use In Commerce DateTuesday, April 15, 2008

Trademark Owner History


Party NameCentene Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSt. Louis, MO 63105

Party NameCentene Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressClayton, MO 63105

Party NameCentene Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressClayton, MO 63105

Trademark Events


Event DateEvent Description
Friday, March 13, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, March 13, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, March 13, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, March 13, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, March 13, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Friday, March 13, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, January 17, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 17, 2020TEAS SECTION 8 & 9 RECEIVED
Saturday, January 19, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, March 22, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, March 22, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, March 22, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 20, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, January 20, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 12, 2010TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 19, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, November 3, 2009OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 3, 2009PUBLISHED FOR OPPOSITION
Tuesday, September 29, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 29, 2009ASSIGNED TO LIE
Friday, September 18, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 2, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 31, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 31, 2009TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Friday, August 7, 2009NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, August 7, 2009LETTER OF SUSPENSION E-MAILED
Friday, August 7, 2009SUSPENSION LETTER WRITTEN
Thursday, July 23, 2009TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, July 24, 2009EX PARTE APPEAL-INSTITUTED
Friday, July 24, 2009JURISDICTION RESTORED TO EXAMINING ATTORNEY
Friday, July 24, 2009EXPARTE APPEAL RECEIVED AT TTAB
Friday, January 23, 2009NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, January 23, 2009FINAL REFUSAL E-MAILED
Friday, January 23, 2009FINAL REFUSAL WRITTEN
Wednesday, December 31, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 30, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 30, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 8, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 8, 2008NON-FINAL ACTION E-MAILED
Friday, August 8, 2008NON-FINAL ACTION WRITTEN
Friday, July 25, 2008ASSIGNED TO EXAMINER
Tuesday, April 22, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Monday, April 21, 2008NEW APPLICATION ENTERED IN TRAM