| Serial Number | 86889737 |
| Word Mark | STARBUCKS REWARDS |
| Filing Date | Thursday, January 28, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 19, 2019 |
| Registration Number | 5680950 |
| Registration Date | Tuesday, February 19, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 28, 2016 |
| Description of Mark | The mark consists of the words "STARBUCKS REWARDS" with the "A" in "Starbucks" represented by the design of a star and the term "REWARDS" underneath and offset with the word "STARBUCKS". |
| Goods and Services | Magnetically encoded gift cards; magnetically encoded loyalty cards; computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, pay for purchases via mobile pay functionality, access menu data and store location information |
| Goods and Services | Financial services, namely, stored-value card services |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Business administration; business management assistance; administration of incentive award programs through the issuance and processing of discounts in the nature of loyalty points for purchase of a company's goods or services |
| Disclaimer with Predetermined Text | "REWARDS" |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 2, 2016 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, February 29, 2016 |
| First Use In Commerce Date | Monday, February 29, 2016 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 2, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, February 29, 2016 |
| First Use In Commerce Date | Monday, February 29, 2016 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 2, 2016 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, February 29, 2016 |
| First Use In Commerce Date | Monday, February 29, 2016 |
| Party Name | STARBUCKS CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98134 |
| Party Name | STARBUCKS CORPORATION |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SEATTLE, WA 98134 |
| Party Name | Starbucks Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98134 |
| Party Name | Starbucks Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98134 |
| Event Date | Event Description |
| Monday, February 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 26, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, June 26, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, June 26, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, June 26, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, June 26, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 18, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, January 17, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 1, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, December 31, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, December 13, 2018 | USE AMENDMENT FILED |
| Monday, December 31, 2018 | SOU EXTENSION 4 GRANTED |
| Thursday, December 13, 2018 | SOU EXTENSION 4 FILED |
| Friday, December 21, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, December 13, 2018 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 13, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, June 27, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, June 15, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 13, 2018 | SOU EXTENSION 3 GRANTED |
| Wednesday, June 13, 2018 | SOU EXTENSION 3 FILED |
| Wednesday, June 13, 2018 | SOU TEAS EXTENSION RECEIVED |
| Monday, May 14, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 20, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, December 18, 2017 | SOU EXTENSION 2 GRANTED |
| Monday, December 18, 2017 | SOU EXTENSION 2 FILED |
| Monday, December 18, 2017 | SOU TEAS EXTENSION RECEIVED |
| Thursday, June 22, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, June 20, 2017 | SOU EXTENSION 1 GRANTED |
| Tuesday, June 20, 2017 | SOU EXTENSION 1 FILED |
| Tuesday, June 20, 2017 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, December 27, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, November 11, 2016 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, June 28, 2016 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, June 28, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 28, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 8, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 16, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 13, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 13, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 13, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 13, 2016 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, April 13, 2016 | PRIORITY ACTION E-MAILED |
| Wednesday, April 13, 2016 | PRIORITY ACTION WRITTEN |
| Sunday, April 10, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, February 3, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, February 2, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 1, 2016 | NEW APPLICATION ENTERED |