STANDARD PROCEDURE. Trademark

Trademark Overview


On Wednesday, August 21, 2024, a trademark application was filed for STANDARD PROCEDURE. with the United States Patent and Trademark Office. The USPTO has given the STANDARD PROCEDURE. trademark a serial number of 98709754. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, April 29, 2025. This trademark is owned by Standard Procedure, Inc.. The STANDARD PROCEDURE. trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Cosmetics & Cleaning Products categories with the following description:

Sunscreen preparations; sunscreens; aloe vera preparations for cosmetic purposes; Non-medicated after sun creams; after sun moisturisers; non-medicated after sun preparations; non-medicated after sun products, namely, after-sun lotions, after sun creams; after-sun oils; after-sun gels; oils for moisturising the skin after sun bathing; anti-sun preparations being cosmetics; cosmetic preparations for use in suntanning; cosmetic products for protection against the sun, namely, after-sun lotions, after sun creams; cosmetics for protecting the skin from sunburn; cosmetics for suntanning; non-medicated skin creams for application after exposure to the sun; non-medicated skin creams for application before exposure to the sun; non-medicated skin creams for protection against the sun; non-medicated preparations for sun screening; non-medicated preparations for suntanning; non-medicated preparations for the alleviation of sunburn; non-medicated preparations for the relief of sunburn; non-medicat...

Apparel being clothing, namely, Hats, Head wear; clothing for sports, namely, Sports caps and hats; clothing for surfing, namely, surf wear; beach clothes, namely, hats; beach hats; beachwear, namely, beach hats

online retail store services featuring skincare products and apparel
standard procedure.

General Information


Serial Number98709754
Word MarkSTANDARD PROCEDURE.
Filing DateWednesday, August 21, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, April 29, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 29, 2025

Trademark Statements


Pseudo MarkSTANDARD PROCEDURE
Goods and ServicesSunscreen preparations; sunscreens; aloe vera preparations for cosmetic purposes; Non-medicated after sun creams; after sun moisturisers; non-medicated after sun preparations; non-medicated after sun products, namely, after-sun lotions, after sun creams; after-sun oils; after-sun gels; oils for moisturising the skin after sun bathing; anti-sun preparations being cosmetics; cosmetic preparations for use in suntanning; cosmetic products for protection against the sun, namely, after-sun lotions, after sun creams; cosmetics for protecting the skin from sunburn; cosmetics for suntanning; non-medicated skin creams for application after exposure to the sun; non-medicated skin creams for application before exposure to the sun; non-medicated skin creams for protection against the sun; non-medicated preparations for sun screening; non-medicated preparations for suntanning; non-medicated preparations for the alleviation of sunburn; non-medicated preparations for the relief of sunburn; non-medicated sun barrier preparations; non-medicated sun blocking preparations; non-medicated sun screening preparations; non-medicated suntan creams; non-medicated suntan lotions; non-medicated suntanning oils; non-medicated suntanning preparations; preparations for the protection of the hair from the sun; preparations for use in suntanning; sun barriers being cosmetics; sun block; sun blocking cream being cosmetics; sun blocking gel being cosmetics; sun blocking lipsticks being cosmetics; sun blocking lotions being cosmetics; sun blocking oils being cosmetics; sun blocking preparations being cosmetics; sun creams being cosmetics; sun gel being cosmetics; sun lotions being cosmetics; sun milk being cosmetics; sun protecting creams being cosmetics; sun protection oils being cosmetics; sun protection products being cosmetics; sun protectors for lips being cosmetics; sun screen preparations being cosmetics; sun skin care products being cosmetics; sun-screening preparations; sun-tanning preparations being cosmetics; suntan lotion being cosmetics; suntan milk being cosmetics; suntan oils being cosmetics; suntan preparations being cosmetics; suntan preparations for use on the skin; body moisturisers; cosmetic moisturisers; moisturisers being cosmetics; cosmetic moisturising body lotion; cosmetic moisturising creams; cosmetic moisturising gels; cosmetic moisturising lotions; cosmetic moisturising preparations; cosmetic moisturising skin creams; cosmetic moisturising skin lotions; non-medicated creams for moisturising the skin; non-medicated moisturisers; non-medicated lip balms; body wash; non-medicated hand wash preparations; hair wash, namely shampoo and conditioner
Goods and ServicesApparel being clothing, namely, Hats, Head wear; clothing for sports, namely, Sports caps and hats; clothing for surfing, namely, surf wear; beach clothes, namely, hats; beach hats; beachwear, namely, beach hats
Goods and Servicesonline retail store services featuring skincare products and apparel

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, August 21, 2024
Primary Code025
First Use Anywhere DateMonday, November 23, 2020
First Use In Commerce DateMonday, November 23, 2020

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 21, 2024
Primary Code035
First Use Anywhere DateMonday, November 23, 2020
First Use In Commerce DateMonday, November 23, 2020

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, August 21, 2024
Primary Code003
First Use Anywhere DateMonday, November 23, 2020
First Use In Commerce DateMonday, November 23, 2020

Trademark Owner History


Party NameStandard Procedure, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90405

Party NameStandard Procedure, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90405

Trademark Events


Event DateEvent Description
Wednesday, August 21, 2024NEW APPLICATION ENTERED
Monday, January 6, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 6, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 6, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 31, 2025TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Friday, January 31, 2025TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, March 4, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 5, 2025ASSIGNED TO EXAMINER
Thursday, March 6, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 6, 2025NON-FINAL ACTION E-MAILED
Thursday, March 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 28, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 23, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 29, 2025PUBLISHED FOR OPPOSITION
Tuesday, April 29, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, March 6, 2025NON-FINAL ACTION WRITTEN