| Serial Number | 73381310 |
| Word Mark | SQWINCHER THE ACTIVITY DRINK |
| Filing Date | Monday, August 23, 1982 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 17, 2025 |
| Registration Number | 1328830 |
| Registration Date | Tuesday, April 2, 1985 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 22, 1985 |
| Goods and Services | Thirst Quenching Non-Carbonated Isotonic Electrolytic Beverages |
| Amendment to a Registration/Renewal Certificate | The drawing is amended to appear as follows: PUBLISH new CUT The mark consists of SQWINCHER in stylized lettering with the dot of the I made up of stylized rain drops. Below SQWINCHER are the words THE ACTIVITY DRINK. |
| Description of Mark | The mark consists of SQWINCHER in stylized lettering with the dot of the I made up of stylized rain drops. Below SQWINCHER are the words THE ACTIVITY DRINK. |
| Disclaimer | No claim is made to the exclusive right to use the descriptive words "The Activity Drink", apart from the mark as shown. |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, April 16, 1982 |
| First Use In Commerce Date | Friday, April 16, 1982 |
| Party Name | KENT CONSUMER BRANDS AMERICAS, LLC |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | SQWINCHER HOLDINGS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | SQWINCHER CORPORATION, THE |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBUS, MS 39701 |
| Party Name | Universal Industries Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | Universal Industries Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | Universal Industries Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Event Date | Event Description |
| Saturday, March 26, 1983 | ASSIGNED TO EXAMINER |
| Wednesday, July 13, 1983 | NON-FINAL ACTION MAILED |
| Thursday, September 29, 1983 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 15, 1983 | ASSIGNED TO EXAMINER |
| Friday, November 18, 1983 | LETTER OF SUSPENSION MAILED |
| Friday, January 20, 1984 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 7, 1984 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 2, 1984 | NOTICE OF PUBLICATION |
| Wednesday, January 9, 1985 | NOTICE OF PUBLICATION |
| Tuesday, January 22, 1985 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 2, 1985 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 30, 1990 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, September 26, 1990 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, July 9, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 4, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 5, 2004 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, May 5, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, July 15, 2004 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, July 15, 2004 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, May 16, 2008 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 22, 2008 | CASE FILE IN TICRS |
| Thursday, January 14, 2010 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, August 22, 2012 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 30, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, August 16, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, August 16, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, August 16, 2014 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Saturday, August 16, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, September 9, 2015 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, December 13, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 13, 2016 | TEAS SECTION 7 REQUEST RECEIVED |
| Monday, April 24, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 27, 2017 | AMENDMENT UNDER SECTION 7 - PROCESSED |
| Wednesday, October 16, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 23, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 2, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, August 6, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, August 14, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, October 17, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |