SPLITTIN' IMAGE Trademark
Trademark Overview
On Monday, March 9, 2026, a trademark application was filed for SPLITTIN' IMAGE with the United States Patent and Trademark Office. The USPTO has given the SPLITTIN' IMAGE trademark a serial number of 99690945. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Tuesday, July 14, 2026. This trademark is owned by MATTEL, INC.. The SPLITTIN' IMAGE trademark is filed in the Toys & Sporting Goods Products category with the following description:
Toy vehicles and accessories therefor
General Information
| Serial Number | 99690945 |
| Word Mark | SPLITTIN' IMAGE |
| Filing Date | Monday, March 9, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Tuesday, July 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | SPITTING IMAGE |
| Goods and Services | Toy vehicles and accessories therefor |
| Pseudo Mark | SPLITTING IMAGE |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 9, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245
US |
Trademark Events
| Event Date | Event Description |
| Monday, March 9, 2026 | NEW APPLICATION ENTERED |
| Monday, March 9, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 8, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, July 14, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
