| Serial Number | 88655363 |
| Word Mark | SPEND IN ALIGNMENT WITH YOUR VALUES, NOT EGO |
| Filing Date | Tuesday, October 15, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 7, 2020 |
| Registration Number | 6094222 |
| Registration Date | Tuesday, July 7, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 21, 2020 |
| Goods and Services | Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; Education services, namely, mentoring in the field of personal and business finances; Education services, namely, one-on-one mentoring in the field of personal and business finances; Educational services, namely, conducting classes, conferences, seminars workshops, one-on-one instruction in the field of personal and business finances and distribution of training material in connection therewith; Life coaching services in the field of personal and business finances; Personal coaching services in the field of personal and business finances; Professional coaching services in the field of personal and business finances |
| Goods and Services | Financial advisory and consultancy services; Financial advisory and consultancy services, namely, the creation of personalized strategies to achieve financial independence; Financial advisory and consultancy services, namely, creating personalized strategies for achieving healthy finances; Financial information and advisory services; Strategic financial advisory services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 19, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, September 1, 2019 |
| First Use In Commerce Date | Sunday, September 1, 2019 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 19, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, September 1, 2019 |
| First Use In Commerce Date | Sunday, September 1, 2019 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Pasadena, CA 91103 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Pasadena, CA 91103 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Pasadena, CA 91103 |
| Event Date | Event Description |
| Friday, January 24, 2020 | NON-FINAL ACTION WRITTEN |
| Friday, January 24, 2020 | NON-FINAL ACTION E-MAILED |
| Friday, January 24, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 18, 2019 | NEW APPLICATION ENTERED |
| Saturday, October 19, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 21, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, March 17, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 6, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 13, 2020 | ASSIGNED TO LIE |
| Tuesday, March 17, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 1, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 7, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, March 19, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |