SP SMARTPROTECTION Trademark
Trademark Overview
On Friday, February 14, 2025, a trademark application was filed for SP SMARTPROTECTION with the United States Patent and Trademark Office. The USPTO has given the SP SMARTPROTECTION trademark a serial number of 99041546. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, September 23, 2025. This trademark is owned by KEF INTERNATIONAL GROUP INC. The SP SMARTPROTECTION trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Hair care products, namely, heat protection sprays; Hair shampoo; Hair conditioner; Leave-in hair conditioners; Non-medicated hair treatment preparations for cosmetic purposes; Hair color; Hair bleach; Hydrogen peroxide for cosmetic purposes; Hair gel; Hair spray; Hair mousse; Hair gel and hair mousse; Hair mousses; Hair texturizers; Non-medicated hair serums; Non-medicated hair restoration lotions; Non-medicated preparations all for the care of skin, hair and scalp; Non-medicated hair loss treatment care preparations
General Information
| Serial Number | 99041546 |
| Word Mark | SP SMARTPROTECTION |
| Filing Date | Friday, February 14, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 23, 2025 |
Trademark Statements
| Description of Mark | The mark consists of three stylized water drops, one in blue, one in purple, and one in green, displayed together to create the letter "S" in negative space followed by the letter "P" in black. Below this is the wording "SMARTPROTECTION" in black. All of which appears on a white background. |
| Pseudo Mark | SMART PROTECTION SMART PROTECTION |
| Goods and Services | Hair care products, namely, heat protection sprays; Hair shampoo; Hair conditioner; Leave-in hair conditioners; Non-medicated hair treatment preparations for cosmetic purposes; Hair color; Hair bleach; Hydrogen peroxide for cosmetic purposes; Hair gel; Hair spray; Hair mousse; Hair gel and hair mousse; Hair mousses; Hair texturizers; Non-medicated hair serums; Non-medicated hair restoration lotions; Non-medicated preparations all for the care of skin, hair and scalp; Non-medicated hair loss treatment care preparations |
| Indication of Colors claimed | The color(s) blue, purple, green, black and white is/are claimed as a feature of the mark. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, September 1, 2010 |
| First Use In Commerce Date | Wednesday, September 1, 2010 |
Trademark Owner History
| Party Name | KEF INTERNATIONAL GROUP INC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Miami, FL 33166 |
| Party Name | KEF INTERNATIONAL GROUP INC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Miami, FL 33166 |
Trademark Events
| Event Date | Event Description |
| Friday, February 14, 2025 | NEW APPLICATION ENTERED |
| Friday, February 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, July 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, July 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 22, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 19, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 19, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 20, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 21, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 17, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 23, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 23, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 22, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 22, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
