| Serial Number | 97711401 |
| Word Mark | SOUTHWESTERN LEAD |
| Filing Date | Friday, December 9, 2022 |
| Status | 807 - SU - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, July 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 2, 2024 |
| Goods and Services | Membership club services, namely, providing training to members in the field of leadership, life skills, personal and professional development, entrepreneurship, communication, goal setting, financial literacy, personal responsibility; Professional coaching services in the field of leadership, life skills, personal and professional development, entrepreneurship, communication, goal setting, financial literacy, personal responsibility and problem solving; Providing education courses in the field of leadership, life skills, personal and professional development, entrepreneurship, communication, goal setting, financial literacy, personal responsibility and problem solving offered through online, non-downloadable videos and instructor assistance; Providing educational mentoring services and programs in the field of leadership, life skills, personal and professional development, entrepreneurship, communication, goal setting, financial literacy, personal responsibility and problem solving |
| Goods and Services | (Based on Intent To Use) Providing an interactive website featuring technology that allows users to track progress in completing educational activities via dashboards for use by students and parents and participate in incentive award programs to receive rewards for completing educational activities |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 7, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, May 19, 2020 |
| First Use In Commerce Date | Saturday, May 23, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 7, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, March 5, 2024 |
| First Use In Commerce Date | Tuesday, March 5, 2024 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Event Date | Event Description |
| Tuesday, December 13, 2022 | NEW APPLICATION ENTERED |
| Saturday, January 7, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 21, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, September 21, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, September 21, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 20, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, September 9, 2023 | ASSIGNED TO EXAMINER |
| Thursday, December 21, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 20, 2024 | ASSIGNED TO LIE |
| Monday, May 20, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 29, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 12, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, May 16, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 2, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 2, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 27, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, February 26, 2025 | USE AMENDMENT FILED |
| Thursday, February 27, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, May 17, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, July 2, 2025 | SU - NON-FINAL ACTION - WRITTEN |
| Wednesday, July 2, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 2, 2025 | NON-FINAL ACTION E-MAILED |