| Serial Number | 97911260 |
| Word Mark | SOUTHWEST IMUA ONE |
| Filing Date | Thursday, April 27, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 21, 2025 |
| Registration Number | 7995440 |
| Registration Date | Tuesday, October 21, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 19, 2023 |
| Indication of Colors claimed | The color(s) blue, purple, red, orange, yellow, black, white and silver is/are claimed as a feature of the mark. |
| Goods and Services | Air transportation services featuring a frequent flyer bonus program; air transportation of passengers |
| Translation of Words in Mark | The English translation of IMUA in the mark is "Go Forward". |
| Description of Mark | The mark consists of the gradient colors blue, purple, red, orange and yellow appearing on the body of an airplane with stylized graphic designs in black featuring flowers, canoe paddlers, waves, turtles, stars and lines, then color bands of blue, silver, red and yellow appear on the tail at the rear of the airplane with the word SOUTHWEST in white. The words IMUA ONE appears in white at the front of the plane under the window with a stylized silver heart with yellow, red and blue bands to the right of the door. The plane has a rear silver wing, silver coloring on a portion of the side engine, a silver lined door, and silver lined windshield. |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 25, 2023 |
| Primary Code | 039 |
| First Use Anywhere Date | Friday, April 28, 2023 |
| First Use In Commerce Date | Friday, April 28, 2023 |
| Party Name | Southwest Airlines Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75235 |
| Party Name | Southwest Airlines Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75235 |
| Party Name | Southwest Airlines Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75235 |
| Event Date | Event Description |
| Monday, May 1, 2023 | NEW APPLICATION ENTERED |
| Thursday, May 25, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 26, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 2, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, August 9, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 9, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 9, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 10, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 13, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 19, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 19, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 13, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, June 3, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, July 13, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, June 3, 2024 | USE AMENDMENT FILED |
| Tuesday, July 16, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, August 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 12, 2024 | SOU EXTENSION 1 FILED |
| Monday, August 12, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, August 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, October 1, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, October 1, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 21, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 21, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |