| Serial Number | 88317489 |
| Word Mark | SOUTHWEST BEVERAGES |
| Filing Date | Tuesday, February 26, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, April 8, 2025 |
| Registration Number | 5942023 |
| Registration Date | Tuesday, December 24, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 8, 2019 |
| Goods and Services | Cocoa; Cocoa mixes; Cocoa powder; Cocoa-based beverages; [ Cocoa-based condiments and seasonings for food and drink; ] Coffee; Coffee and coffee substitutes; Coffee and artificial coffee; Coffee drinks; [ Coffee pods; ] Coffee, tea, cocoa and artificial coffee; Artificial coffee; [ Iced coffee; ] Instant coffee; Prepared cocoa and cocoa-based beverages; Prepared coffee and coffee-based beverages |
| Description of Mark | The mark consists of the stylized wording "Southwest Beverages" depicted in the color red outlined in the color white-there are four horizontal stripes located immediately below the words and run the length of the design image from left to right-the color of these stripes are black (immediately below the words "Southwest Beverages") followed by a thin gold color stripe followed by a red color stripe set forth immediately below the thin gold color stripe followed by a thin gold color stripe-six mountain peaks, the second tallest of which is located indented on the left side of the design image and the smallest or which is located on the right side of the design image-the interior section of the mountain ridge is gold in color outlined in the color black on the top of the peaks-on each of the left and right sides of the design image there are black color lines that run vertically from the base of the black color mountain lines to the black color horizontal line running the full length of the bottom of the design image-a setting sun placed between the second and third mountain peaks outlined with two black lines at the top of the sun with the sun depicted fading in orange color from its top to yellow color at its bottom-a cowboy image depicted in the color black consisting of a cowboy holding a black saddle in his left hand with his right hand in his pants pocket and wearing a black cowboy hat. |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 08/31/2011 |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 12/18/2011 |
| Pseudo Mark | SOUTH WEST BEVERAGES |
| Indication of Colors claimed | The color(s) white, black, red, yellow, orange and gold is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "SOUTHWEST BEVERAGES" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 21, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, August 31, 2011 |
| First Use In Commerce Date | Sunday, December 18, 2011 |
| Party Name | Southwest Beverages, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tucson, AZ 85740 |
| Party Name | Southwest Beverages, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tucson, AZ 85740 |
| Party Name | Southwest Beverages, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tucson, AZ 85740 |
| Event Date | Event Description |
| Sunday, May 5, 2019 | ASSIGNED TO EXAMINER |
| Friday, March 1, 2019 | NEW APPLICATION ENTERED |
| Thursday, March 21, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 22, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 14, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 14, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 14, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 29, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 29, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 30, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, August 31, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 5, 2019 | ASSIGNED TO LIE |
| Wednesday, September 18, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 8, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 8, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 24, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 24, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 24, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, April 8, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, April 8, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, April 8, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |