SOUTHWEST Trademark

Trademark Overview


On Thursday, December 9, 2021, a trademark application was filed for SOUTHWEST with the United States Patent and Trademark Office. The USPTO has given the SOUTHWEST trademark a serial number of 97165092. The federal status of this trademark filing is REGISTERED as of Tuesday, July 11, 2023. This trademark is owned by Southwest Airlines Co.. The SOUTHWEST trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Medical Instrument Products, Jewelry Products, Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Advertising, and Business and Retail Services categories with the following description:

Eye glasses; consumer electronic products, namely, headphones, audio speakers, speakers, power conversion devices, and power converters; blank USB flash drives; USB charging ports; Magnetically encoded gift card

Luggage; travel cases; travel bags; handbags; back packs; luggage tags; duffle bags; umbrellas; pet carriers being bags for travel

Stuffed and plush toys; toy airplanes; model toy vehicles; scale model aircraft; toy jewelry; table top games; Christmas tree ornaments and decorations

Printed calendars; writing instruments; pens; blank writing journals; retractable reels for badge holders; gift bags; bumper stickers; clips for name badge holders; printed publications, namely, magazines in the fields of transportation and travel

Jewelry; key chains; tie pins; lapel pins

Clothing and apparel, namely, shirts, t-shirts, polo shirts, sweatshirts, pullovers, hats, jackets, scarves, pants, wind breakers and shorts; infant wear; pajamas; headwear; tops and bottoms as clothing for adults, infants and children; children's and infant's apparel, namely, jumpers, sleepwear and one-piece garments; outerwear, namely, jackets, hats and scarves

On-line retail store services featuring apparel, luggage, blankets, pillows, consumer electronic products, bags, pet products, jewelry, lanyards, flags, picture frames, car window shades, drinkware, accessories, toys, ornaments, novelties, souvenirs, travel-related products, general consumer merchandise and a wide variety of consumer goods of others; retail gift shops

Sanitary masks for medical purposes; face coverings being sanitary masks for protection against viral infection; fashion face masks being sanitary masks for protection against viral infection

Drinkware; mugs; drinking glasses; water bottles sold empty
southwest

General Information


Serial Number97165092
Word MarkSOUTHWEST
Filing DateThursday, December 9, 2021
Status700 - REGISTERED
Status DateTuesday, July 11, 2023
Registration Number7103256
Registration DateTuesday, July 11, 2023
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 25, 2023

Trademark Statements


Description of MarkThe mark consists of the word "SOUTHWEST" in blue, positioned to the left of a stylized silver heart with yellow, red, and blue bands running diagonally starting from the top right.
Goods and ServicesEye glasses; consumer electronic products, namely, headphones, audio speakers, speakers, power conversion devices, and power converters; blank USB flash drives; USB charging ports; Magnetically encoded gift card
Goods and ServicesLuggage; travel cases; travel bags; handbags; back packs; luggage tags; duffle bags; umbrellas; pet carriers being bags for travel
Goods and ServicesStuffed and plush toys; toy airplanes; model toy vehicles; scale model aircraft; toy jewelry; table top games; Christmas tree ornaments and decorations
Goods and ServicesPrinted calendars; writing instruments; pens; blank writing journals; retractable reels for badge holders; gift bags; bumper stickers; clips for name badge holders; printed publications, namely, magazines in the fields of transportation and travel
Goods and ServicesJewelry; key chains; tie pins; lapel pins
Goods and ServicesClothing and apparel, namely, shirts, t-shirts, polo shirts, sweatshirts, pullovers, hats, jackets, scarves, pants, wind breakers and shorts; infant wear; pajamas; headwear; tops and bottoms as clothing for adults, infants and children; children's and infant's apparel, namely, jumpers, sleepwear and one-piece garments; outerwear, namely, jackets, hats and scarves
Section 2(f) Limitation Statementas to "SOUTHWEST"
Indication of Colors claimedThe color(s) blue, silver, yellow, and red is/are claimed as a feature of the mark.
Goods and ServicesOn-line retail store services featuring apparel, luggage, blankets, pillows, consumer electronic products, bags, pet products, jewelry, lanyards, flags, picture frames, car window shades, drinkware, accessories, toys, ornaments, novelties, souvenirs, travel-related products, general consumer merchandise and a wide variety of consumer goods of others; retail gift shops
Goods and ServicesSanitary masks for medical purposes; face coverings being sanitary masks for protection against viral infection; fashion face masks being sanitary masks for protection against viral infection
Goods and ServicesDrinkware; mugs; drinking glasses; water bottles sold empty

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code009
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code010
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code014
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code016
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code018
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code021
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code025
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code028
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, December 15, 2021
Primary Code035
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

Trademark Owner History


Party NameSouthwest Airlines Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Party NameSouthwest Airlines Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Party NameSouthwest Airlines Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Trademark Events


Event DateEvent Description
Tuesday, July 11, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, July 11, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, April 25, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 25, 2023PUBLISHED FOR OPPOSITION
Wednesday, April 5, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, March 17, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 23, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 23, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 23, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 24, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, August 24, 2022NON-FINAL ACTION E-MAILED
Wednesday, August 24, 2022NON-FINAL ACTION WRITTEN
Friday, August 5, 2022ASSIGNED TO EXAMINER
Thursday, December 16, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, December 15, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 13, 2021NEW APPLICATION ENTERED