SOUTHWEST Trademark

Trademark Overview


On Tuesday, August 18, 2015, a trademark application was filed for SOUTHWEST with the United States Patent and Trademark Office. The USPTO has given the SOUTHWEST trademark a serial number of 86728903. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, November 20, 2025. This trademark is owned by Southwest Airlines Co.. The SOUTHWEST trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail gift shops; retail store services featuring apparel, luggage, pet products, general consumer merchandise, and a wide variety of consumer goods of others; on-line retail gift shops; on-line retail store services featuring apparel, luggage, pet products, general consumer merchandise, and a wide variety of consumer goods of others
southwest

General Information


Serial Number86728903
Word MarkSOUTHWEST
Filing DateTuesday, August 18, 2015
Status800 - REGISTERED AND RENEWED
Status DateThursday, November 20, 2025
Registration Number5011229
Registration DateTuesday, August 2, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 17, 2016

Trademark Statements


Goods and ServicesRetail gift shops; retail store services featuring apparel, luggage, pet products, general consumer merchandise, and a wide variety of consumer goods of others; on-line retail gift shops; on-line retail store services featuring apparel, luggage, pet products, general consumer merchandise, and a wide variety of consumer goods of others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, August 21, 2015
Primary Code035
First Use Anywhere DateMonday, September 8, 2014
First Use In Commerce DateMonday, September 8, 2014

Trademark Owner History


Party NameSouthwest Airlines Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Party NameSouthwest Airlines Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Party NameSouthwest Airlines Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Trademark Events


Event DateEvent Description
Friday, August 21, 2015NEW APPLICATION ENTERED
Friday, August 21, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 3, 2015ASSIGNED TO EXAMINER
Thursday, September 10, 2015NON-FINAL ACTION WRITTEN
Thursday, September 10, 2015NON-FINAL ACTION E-MAILED
Thursday, September 10, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, March 9, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 9, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 10, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 5, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 19, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 19, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 27, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 17, 2016PUBLISHED FOR OPPOSITION
Tuesday, May 17, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 2, 2016REGISTERED-PRINCIPAL REGISTER
Thursday, July 13, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 13, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 1, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 1, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 2, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 22, 2021TEAS SECTION 8 & 15 RECEIVED
Saturday, June 11, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, June 11, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, June 11, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, August 2, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, August 4, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, November 17, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 20, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, November 20, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, November 20, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED