SOUTHERN HOSPITALITY LIFETIME BUYERS PROGRAM Trademark
Trademark Overview
On Wednesday, May 24, 2023, a trademark application was filed for SOUTHERN HOSPITALITY LIFETIME BUYERS PROGRAM with the United States Patent and Trademark Office. The USPTO has given the SOUTHERN HOSPITALITY LIFETIME BUYERS PROGRAM trademark a serial number of 98011899. The federal status of this trademark filing is REGISTERED as of Tuesday, February 6, 2024. This trademark is owned by Atlantic VA AG, LLC. The SOUTHERN HOSPITALITY LIFETIME BUYERS PROGRAM trademark is filed in the Advertising, Business and Retail Services category with the following description:
Administration of a customer loyalty program which provides automobile service benefits for the lifetime of the automobile when purchased from the dealership
General Information
| Serial Number | 98011899 |
| Word Mark | SOUTHERN HOSPITALITY LIFETIME BUYERS PROGRAM |
| Filing Date | Wednesday, May 24, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 6, 2024 |
| Registration Number | 7299631 |
| Registration Date | Tuesday, February 6, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 21, 2023 |
Trademark Statements
| Description of Mark | The mark consists of a square with the top quarter in red and the rest in dark blue; the word "SOUTHERN" in white block font at the top with a suggestive speedometer needle graphic in white over the "ERN" above the word "HOSPITALITY" in white cursive font, above the word "LIFETIME" in gray block font with star graphics on the "L", "F" and last "E" to suggest shining, above the words "BUYERS PROGRAM" in white block font with a thin red line above and below. |
| Indication of Colors claimed | The color(s) white, red, gray, and dark blue is/are claimed as a feature of the mark. |
| Goods and Services | Administration of a customer loyalty program which provides automobile service benefits for the lifetime of the automobile when purchased from the dealership |
| Disclaimer with Predetermined Text | "LIFETIME BUYERS PROGRAM" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 26, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 1, 2018 |
| First Use In Commerce Date | Thursday, November 1, 2018 |
Trademark Owner History
| Party Name | Atlantic VA AG, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIAMI LAKES, FL 33014 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIAMI LAKES, FL 33014 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIAMI LAKES, FL 33014 |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 6, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 6, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 21, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 6, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 5, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 5, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 14, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 14, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, July 14, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, June 29, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, June 27, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 26, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, May 27, 2023 | NEW APPLICATION ENTERED |
