| Serial Number | 97724478 |
| Word Mark | SOUTHERN HOSPITALITY BUYERS PROGRAM |
| Filing Date | Tuesday, December 20, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 6, 2024 |
| Registration Number | 7297671 |
| Registration Date | Tuesday, February 6, 2024 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 21, 2023 |
| Goods and Services | Administration of a customer loyalty program which provides automobile service benefits for the lifetime of the automobile when purchased from the dealership |
| Disclaimer with Predetermined Text | "BUYERS PROGRAM" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 17, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 1, 1993 |
| First Use In Commerce Date | Friday, January 1, 1993 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIAMI LAKES, FL 33014 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIAMI LAKES, FL 33014 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIAMI LAKES, FL 33014 |
| Event Date | Event Description |
| Tuesday, February 6, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 6, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 21, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 6, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 5, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 5, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 14, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 14, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, July 14, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, June 29, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, January 17, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 23, 2022 | NEW APPLICATION ENTERED |