SOUTHERN COMFORT NEW ORLEANS ORIGINAL EST 1874 M.W. HERON NONE GENUINE BUT MINE, INSPIRED BY THE CRESCENT CITY PERFECTED BY M.W. HERON SC 18 74 Trademark

Trademark Overview


On Tuesday, April 6, 2010, a trademark application was filed for SOUTHERN COMFORT NEW ORLEANS ORIGINAL EST 1874 M.W. HERON NONE GENUINE BUT MINE, INSPIRED BY THE CRESCENT CITY PERFECTED BY M.W. HERON SC 18 74 with the United States Patent and Trademark Office. The USPTO has given the SOUTHERN COMFORT NEW ORLEANS ORIGINAL EST 1874 M.W. HERON NONE GENUINE BUT MINE, INSPIRED BY THE CRESCENT CITY PERFECTED BY M.W. HERON SC 18 74 trademark a serial number of 85007790. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 1, 2018. This trademark is owned by Southern Comfort Properties, Inc.. The SOUTHERN COMFORT NEW ORLEANS ORIGINAL EST 1874 M.W. HERON NONE GENUINE BUT MINE, INSPIRED BY THE CRESCENT CITY PERFECTED BY M.W. HERON SC 18 74 trademark is filed in the Wines & Spirits category with the following description:

Distilled Spirits
southern comfort new orleans original est 1874 m.w. heron none genuine but mine, inspired by the crescent city perfected by m.w. heron sc 18 74

General Information


Serial Number85007790
Word MarkSOUTHERN COMFORT NEW ORLEANS ORIGINAL EST 1874 M.W. HERON NONE GENUINE BUT MINE, INSPIRED BY THE CRESCENT CITY PERFECTED BY M.W. HERON SC 18 74
Filing DateTuesday, April 6, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 1, 2018
Registration Number4046214
Registration DateTuesday, October 25, 2011
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 18, 2011

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"NEW ORLEANS ORIGINAL EST 1874" AND "CRESCENT CITY"
Description of MarkThe mark consists of a shield design containing a fleur-de-lis with four darkened circles on each side above the words "NEW ORLEANS ORIGINAL" arched above the word "SOUTHERN" above a scrolled design above the word "COMFORT" above an oval shape with a collage of the following images inside: buildings, crescent moon and stars, lamp post, man on horse, trolley car, bridge, river boat and water, picket fence. To the left of the oval is the term "EST" and to the right of the oval is the number "1874". On either side of the oval is a darkened triangular shape with four darkened circles bordering each upper side of the oval. Beneath the shield design is the wording "M.W. Heron" in a script font. Beneath this wording, at the bottom of the bottle is a rectangular border with a curve in the top containing the wording "NONE GENUINE" on the left and "BUT MINE" on the right. Beneath this wording are two rows of darkened circles. In the center of the rectangle is a darkened circle containing the design of a crescent moon, a decorative scroll and the letters "SC". To the left of the circle is the number "18" and to the right of the circle is the number "74". Beneath the circle are two small triangular shapes. To the left of circle, beneath the small darkened circles is the wording "Inspired by the Crescent City". To the right of the circle, beneath the small darkened circles is the wording "Perfected by M.W. Heron". The configuration of raised vertical ribs appears around the shoulder of the bottle, and the bottle neck and cap contains the following: women's face, crescent moon, alligator, hand, street car, the letters "restau," man's face, and below that the words "Southern Comfort". The shape of the bottle is not claimed as part of the mark and appears in dotted lines.
Goods and ServicesDistilled Spirits
Name/Portrait Description and/or Consent StatementThe name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Section 2(f) Limitation StatementRaised vertical ribs around the shoulder of the bottle has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s). 2617158 and 2797121.

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 1, 2018
Primary Code033
First Use Anywhere DateSaturday, May 1, 2010
First Use In Commerce DateSaturday, May 1, 2010

Trademark Owner History


Party NameSAZERAC BRANDS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLOUISVILLE, KY 40223

Party NameSouthern Comfort Properties, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Rafael, CA 94903

Party NameSouthern Comfort Properties, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Rafael, CA 94903

Party NameSouthern Comfort Properties, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Rafael, CA 94903

Trademark Events


Event DateEvent Description
Friday, June 1, 2018CANCELLED SEC. 8 (6-YR)
Tuesday, October 25, 2016COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, May 18, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 12, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 12, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 27, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, October 25, 2011REGISTERED-PRINCIPAL REGISTER
Wednesday, September 21, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 20, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, September 14, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, August 29, 2011STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 17, 2011USE AMENDMENT FILED
Monday, August 29, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, August 17, 2011TEAS STATEMENT OF USE RECEIVED
Tuesday, March 15, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 18, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 18, 2011PUBLISHED FOR OPPOSITION
Thursday, December 16, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, December 3, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 3, 2010EXAMINER'S AMENDMENT ENTERED
Friday, December 3, 2010NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 3, 2010EXAMINERS AMENDMENT E-MAILED
Friday, December 3, 2010EXAMINERS AMENDMENT -WRITTEN
Friday, December 3, 2010ASSIGNED TO LIE
Tuesday, November 30, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 29, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 29, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 13, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 13, 2010NON-FINAL ACTION E-MAILED
Tuesday, July 13, 2010NON-FINAL ACTION WRITTEN
Tuesday, July 13, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 13, 2010NON-FINAL ACTION E-MAILED
Tuesday, July 13, 2010NON-FINAL ACTION WRITTEN
Thursday, July 8, 2010ASSIGNED TO EXAMINER
Tuesday, April 13, 2010NOTICE OF DESIGN SEARCH CODE MAILED
Monday, April 12, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, April 9, 2010NEW APPLICATION ENTERED IN TRAM