SOUTHERN AUTO GROUP Trademark
Trademark Overview
On Tuesday, September 20, 2022, a trademark application was filed for SOUTHERN AUTO GROUP with the United States Patent and Trademark Office. The USPTO has given the SOUTHERN AUTO GROUP trademark a serial number of 97599095. The federal status of this trademark filing is REGISTERED as of Tuesday, October 31, 2023. This trademark is owned by Atlantic VA AG, LLC. The SOUTHERN AUTO GROUP trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Construction & Repair Services categories with the following description:
Automobile maintenance; Automobile repair
Financing relating to automobiles
Advertising, marketing and promotional services for automotive dealerships; Automobile dealerships; Retail automobile parts and accessories stores
General Information
| Serial Number | 97599095 |
| Word Mark | SOUTHERN AUTO GROUP |
| Filing Date | Tuesday, September 20, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 31, 2023 |
| Registration Number | 7206178 |
| Registration Date | Tuesday, October 31, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 15, 2023 |
Trademark Statements
| Description of Mark | The mark consists of the centered word "SOUTHERN" in black with a white outline and with the "S" sized larger than the other letters; below are red horizontal stripes on the top and bottom of a road depicted as a wide black horizontal stripe in the center and a white dotted line in the center fading in leading to the word "AUTO GROUP" in white to the far right; the upper right corner above the letters "ERN" contains a partial black and white speedometer with an elongated red dial arm pointing to the upper right corner. |
| Goods and Services | Automobile maintenance; Automobile repair |
| Goods and Services | Financing relating to automobiles |
| Indication of Colors claimed | The color(s) red, black and white is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotional services for automotive dealerships; Automobile dealerships; Retail automobile parts and accessories stores |
| Disclaimer with Predetermined Text | "AUTO GROUP" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 5, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, January 1, 2011 |
| First Use In Commerce Date | Saturday, January 1, 2011 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 5, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, January 1, 2011 |
| First Use In Commerce Date | Saturday, January 1, 2011 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 5, 2022 |
| Primary Code | 037 |
| First Use Anywhere Date | Saturday, January 1, 2011 |
| First Use In Commerce Date | Saturday, January 1, 2011 |
Trademark Owner History
| Party Name | Atlantic VA AG, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami Lakes, FL 33014 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami Lakes, FL 33014 |
| Party Name | Atlantic VA AG, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami Lakes, FL 33014 |
Trademark Events
| Event Date | Event Description |
| Tuesday, October 31, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, October 31, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 15, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 15, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 26, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 10, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 10, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 10, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 10, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Monday, July 10, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, June 29, 2023 | ASSIGNED TO EXAMINER |
| Thursday, October 6, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 5, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 23, 2022 | NEW APPLICATION ENTERED |
