SOUTHEASTERN S EST. 1957 Trademark
Trademark Overview
On Wednesday, November 13, 2024, a trademark application was filed for SOUTHEASTERN S EST. 1957 with the United States Patent and Trademark Office. The USPTO has given the SOUTHEASTERN S EST. 1957 trademark a serial number of 98851924. The federal status of this trademark filing is REGISTERED as of Tuesday, October 28, 2025. This trademark is owned by Southeastern Equipment Co Inc.. The SOUTHEASTERN S EST. 1957 trademark is filed in the Advertising, Business and Retail Services category with the following description:
Dealership services in the field of heavy equipment; Dealership services in the field of new, used, and rental of heavy equipment; retail store services featuring heavy equipment; online retail store services featuring heavy equipment
General Information
| Serial Number | 98851924 |
| Word Mark | SOUTHEASTERN S EST. 1957 |
| Filing Date | Wednesday, November 13, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 28, 2025 |
| Registration Number | 8000084 |
| Registration Date | Tuesday, October 28, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 9, 2025 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Dealership services in the field of heavy equipment; Dealership services in the field of new, used, and rental of heavy equipment; retail store services featuring heavy equipment; online retail store services featuring heavy equipment |
| Pseudo Mark | SOUTHEASTERN SOUTHEASTERN EST ONE NINE FIVE SEVEN |
| Pseudo Mark | SOUTHEASTERN SOUTHEASTERN EST NINETEEN FIFTY SEVEN |
| Pseudo Mark | SOUTHEASTERN SOUTHEASTERN EST ONE THOUSAND NINE HUNDRED FIFTY SEVEN |
| Description of Mark | The mark consists of the cursive word "SOUTHEASTERN" to the left of a concentric circle compass with a large letter "S" in the center and "EST. 1957" in the next ring of circles. |
| NOT AVAILABLE | EST. 1957 |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 30, 2018 |
| First Use In Commerce Date | Friday, November 30, 2018 |
Trademark Owner History
| Party Name | Southeastern Equipment Co Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cambridge, OH 43725 |
| Party Name | Southeastern Equipment Co Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cambridge, OH 43725 |
| Party Name | Southeastern Equipment Co Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cambridge, OH 43725 |
Trademark Events
| Event Date | Event Description |
| Wednesday, November 13, 2024 | NEW APPLICATION ENTERED |
| Wednesday, May 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 7, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 9, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, May 14, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 14, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 22, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 22, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 22, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 28, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 28, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
