SOUTHEASTERN S EST. 1957 Trademark
Trademark Overview
On Wednesday, November 13, 2024, a trademark application was filed for SOUTHEASTERN S EST. 1957 with the United States Patent and Trademark Office. The USPTO has given the SOUTHEASTERN S EST. 1957 trademark a serial number of 98851924. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, September 9, 2025. This trademark is owned by Southeastern Equipment Co Inc.. The SOUTHEASTERN S EST. 1957 trademark is filed in the Advertising, Business and Retail Services category with the following description:
Dealership services in the field of heavy equipment; Dealership services in the field of new, used, and rental of heavy equipment; retail store services featuring heavy equipment; online retail store services featuring heavy equipment
General Information
| Serial Number | 98851924 |
| Word Mark | SOUTHEASTERN S EST. 1957 |
| Filing Date | Wednesday, November 13, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 9, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the cursive word "SOUTHEASTERN" to the left of a concentric circle compass with a large letter "S" in the center and "EST. 1957" in the next ring of circles. |
| Pseudo Mark | SOUTHEASTERN SOUTHEASTERN EST ONE NINE FIVE SEVEN |
| Pseudo Mark | SOUTHEASTERN SOUTHEASTERN EST NINETEEN FIFTY SEVEN |
| Pseudo Mark | SOUTHEASTERN SOUTHEASTERN EST ONE THOUSAND NINE HUNDRED FIFTY SEVEN |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Dealership services in the field of heavy equipment; Dealership services in the field of new, used, and rental of heavy equipment; retail store services featuring heavy equipment; online retail store services featuring heavy equipment |
| NOT AVAILABLE | EST. 1957 |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 30, 2018 |
| First Use In Commerce Date | Friday, November 30, 2018 |
Trademark Owner History
| Party Name | Southeastern Equipment Co Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cambridge, OH 43725 |
| Party Name | Southeastern Equipment Co Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cambridge, OH 43725 |
Trademark Events
| Event Date | Event Description |
| Wednesday, November 13, 2024 | NEW APPLICATION ENTERED |
| Wednesday, May 7, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 9, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, May 14, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 14, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 22, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 22, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 22, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
