| Serial Number | 97342713 |
| Word Mark | SOUTHBAY BEACHLIFE |
| Filing Date | Friday, April 1, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 24, 2023 |
| Registration Number | 6964432 |
| Registration Date | Tuesday, January 24, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 8, 2022 |
| Description of Mark | The mark consists of the stylized wording "SOUTHBAY" over "BEACHLIFE". The mark consists of three circles each within each other. In the center circle is two birds flying at the top, a sun, a beach chair, and a beach umbrella. Underneath it is the wording "SOUTHBAY" over "BEACHLIFE". Under "BEACHLIFE" are three sets of waves. The wording "SOUTHBAY" cuts into the interior circle. The wording "BEACHLIFE" cuts through all of the circles and bubbles outside of the outermost circle. |
| Goods and Services | Beach umbrellas |
| Goods and Services | Paddle ball sets including paddle balls and paddles |
| Pseudo Mark | SOUTH BAY BEACH LIFE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Beach towels |
| Goods and Services | Beach chairs |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 7, 2022 |
| Primary Code | 018 |
| First Use Anywhere Date | Thursday, November 4, 2021 |
| First Use In Commerce Date | Thursday, November 4, 2021 |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 7, 2022 |
| Primary Code | 020 |
| First Use Anywhere Date | Sunday, September 12, 2021 |
| First Use In Commerce Date | Sunday, September 12, 2021 |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 7, 2022 |
| Primary Code | 024 |
| First Use Anywhere Date | Thursday, November 25, 2021 |
| First Use In Commerce Date | Thursday, November 25, 2021 |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 7, 2022 |
| Primary Code | 028 |
| First Use Anywhere Date | Wednesday, September 15, 2021 |
| First Use In Commerce Date | Wednesday, September 15, 2021 |
| Party Name | UNIVERSAL BRANDS LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Forest, IL 60045 |
| Party Name | UNIVERSAL BRANDS LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Forest, IL 60045 |
| Party Name | UNIVERSAL BRANDS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Forest, IL 60045 |
| Event Date | Event Description |
| Tuesday, January 24, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 24, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 8, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 8, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 19, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 4, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 4, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, October 4, 2022 | ASSIGNED TO LIE |
| Tuesday, October 4, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 4, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 4, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, September 30, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NON-FINAL ACTION WRITTEN |
| Saturday, September 24, 2022 | ASSIGNED TO EXAMINER |
| Friday, April 8, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 7, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 5, 2022 | NEW APPLICATION ENTERED |