SOUTH BAY LAKE LIFE Trademark

Trademark Overview


On Wednesday, March 24, 2021, a trademark application was filed for SOUTH BAY LAKE LIFE with the United States Patent and Trademark Office. The USPTO has given the SOUTH BAY LAKE LIFE trademark a serial number of 90600253. The federal status of this trademark filing is REGISTERED as of Tuesday, June 14, 2022. This trademark is owned by Universal Brands LLC. The SOUTH BAY LAKE LIFE trademark is filed in the Toys & Sporting Goods Products category with the following description:

Water ski equipment, namely, tow ropes and inflatable towable tubes
south bay lake life

General Information


Serial Number90600253
Word MarkSOUTH BAY LAKE LIFE
Filing DateWednesday, March 24, 2021
Status700 - REGISTERED
Status DateTuesday, June 14, 2022
Registration Number6762196
Registration DateTuesday, June 14, 2022
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 7, 2021

Trademark Statements


Description of MarkThe mark consists of the terms "South Bay Lake Life" in stylized fonts. The terms "South Bay" are in a first stylized font, and the terms "Lake Life" are in a second stylized font. The terms are placed in front of three concentric circles. An illustration of a mountain range, sunset, trees, and a boat in water is placed within the innermost circle.
Goods and ServicesWater ski equipment, namely, tow ropes and inflatable towable tubes

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, June 29, 2021
Primary Code028
First Use Anywhere DateSaturday, November 27, 2021
First Use In Commerce DateSaturday, November 27, 2021

Trademark Owner History


Party NameUniversal Brands LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLake Forest, IL 60045

Party NameUniversal Brands LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLake Forest, IL 60045

Party NameUniversal Brands LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLake Forest, IL 60045

Trademark Events


Event DateEvent Description
Thursday, January 26, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 26, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, January 26, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 26, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 14, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, June 14, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, May 10, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Saturday, May 7, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, May 6, 2022STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 26, 2022USE AMENDMENT FILED
Friday, May 6, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 26, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, February 1, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 7, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 7, 2021PUBLISHED FOR OPPOSITION
Wednesday, November 17, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, November 4, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, November 4, 2021EXAMINER'S AMENDMENT ENTERED
Thursday, November 4, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, November 4, 2021EXAMINERS AMENDMENT E-MAILED
Thursday, November 4, 2021EXAMINERS AMENDMENT -WRITTEN
Thursday, November 4, 2021PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, November 4, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 29, 2021ASSIGNED TO EXAMINER
Wednesday, June 30, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, June 29, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, March 27, 2021NEW APPLICATION ENTERED