| Serial Number | 90599673 |
| Word Mark | SOUTH BAY BEACH LIFE |
| Filing Date | Wednesday, March 24, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 18, 2022 |
| Registration Number | 6881034 |
| Registration Date | Tuesday, October 18, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 7, 2022 |
| Description of Mark | The mark consists of the terms "South Bay Beach Life" in stylized fonts. The terms "South Bay" are in a first stylized font, and the terms "Beach Life" are in a second stylized font. The terms are placed in front of three concentric circles. The smallest of the three circles includes two silhouettes of flying birds, a sun, and an illustration of water within the circle. An illustration of a chair and an umbrella is placed above the terms "South Bay", and the two objects bisect the other concentric circles. |
| Goods and Services | Umbrellas; Beach umbrellas |
| Goods and Services | Towels; Beach towels |
| Goods and Services | Chairs; Beach chairs |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 29, 2021 |
| Primary Code | 018 |
| First Use Anywhere Date | Thursday, November 4, 2021 |
| First Use In Commerce Date | Thursday, November 4, 2021 |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 29, 2021 |
| Primary Code | 020 |
| First Use Anywhere Date | Tuesday, September 21, 2021 |
| First Use In Commerce Date | Tuesday, September 21, 2021 |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 29, 2021 |
| Primary Code | 024 |
| First Use Anywhere Date | Thursday, November 25, 2021 |
| First Use In Commerce Date | Thursday, November 25, 2021 |
| Party Name | Universal Brands LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Forest, IL 60045 |
| Party Name | Universal Brands LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Forest, IL 60045 |
| Party Name | Universal Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Forest, IL 60045 |
| Event Date | Event Description |
| Thursday, January 26, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 26, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, January 26, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 26, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 18, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, October 18, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 13, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Sunday, September 11, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, September 1, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, August 18, 2022 | USE AMENDMENT FILED |
| Thursday, September 1, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, August 18, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 2, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 7, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 7, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 18, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 2, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 2, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 2, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 2, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 4, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 4, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, November 4, 2021 | NON-FINAL ACTION WRITTEN |
| Friday, October 29, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, June 30, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 27, 2021 | NEW APPLICATION ENTERED |