| Serial Number | 90342490 |
| Word Mark | SOUND UNWAVERING DIRECTION |
| Filing Date | Wednesday, November 25, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 21, 2025 |
| Registration Number | 7662923 |
| Registration Date | Tuesday, January 21, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 6, 2021 |
| Goods and Services | Insurance services for businesses, namely, providing insurance information, providing advice, providing counseling and consulting in the fields of comprehensive property and casualty insurance, insurance risk management, insurance underwriting in the field of life, health, accident, and disability; underwriting, insurance administration, and claims administration in the field of group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management, namely, financial risk management; information advisory and consultancy services all related to insurance and financial management; financial planning consultation including financial administration of employee pension plans as financial administration of individual retirement accounts (IRA's), including employer-sponsored IRA plans and qualified retirement plans; Annuity services, namely, account and investment administration; investment consultation, planning and management; estate planning and financial asset management; Administration of employee benefit plans concerning insurance and finance, Consulting services in the field of state and federal employee benefit plans concerning insurance and finance; annuity underwriting; capital investment consultation; Financial planning services, namely, devising and implementing wealth transfer strategies; administration of executive benefits plans concerning insurance and finance |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, January 31, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, August 21, 2024 |
| First Use In Commerce Date | Wednesday, August 21, 2024 |
| Party Name | TrueNorth Principals, L.C. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cedar Rapids, IA 52401 |
| Party Name | TrueNorth Principals, L.C. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cedar Rapids, IA 52401 |
| Party Name | TrueNorth Principals, L.C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cedar Rapids, IA 52401 |
| Event Date | Event Description |
| Saturday, November 28, 2020 | NEW APPLICATION ENTERED |
| Tuesday, May 11, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, January 31, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 11, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, May 11, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 11, 2021 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 25, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 26, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 25, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 6, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, June 16, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 6, 2021 | PUBLISHED FOR OPPOSITION |
| Monday, February 28, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, August 31, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, February 28, 2022 | SOU EXTENSION 1 FILED |
| Monday, February 28, 2022 | SOU EXTENSION 1 GRANTED |
| Tuesday, February 28, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, February 28, 2023 | SOU EXTENSION 3 GRANTED |
| Wednesday, March 2, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, August 31, 2022 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, August 31, 2022 | SOU EXTENSION 2 FILED |
| Wednesday, August 31, 2022 | SOU EXTENSION 2 GRANTED |
| Friday, September 2, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, February 28, 2023 | SOU EXTENSION 3 FILED |
| Thursday, August 31, 2023 | FAX RECEIVED |
| Thursday, March 2, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, March 1, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, September 3, 2024 | USE AMENDMENT FILED |
| Tuesday, September 3, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, August 31, 2023 | SOU EXTENSION 4 FILED |
| Tuesday, September 5, 2023 | SOU EXTENSION 4 GRANTED |
| Wednesday, September 6, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, February 29, 2024 | SOU EXTENSION 5 FILED |
| Thursday, February 29, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, February 29, 2024 | SOU EXTENSION 5 GRANTED |
| Monday, November 4, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 4, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, December 27, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, December 27, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 21, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 21, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |