SON BUENA GENTE Trademark
Trademark Overview
On Friday, August 8, 2025, a trademark application was filed for SON BUENA GENTE with the United States Patent and Trademark Office. The USPTO has given the SON BUENA GENTE trademark a serial number of 99327400. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 19, 2026. This trademark is owned by El Toro Auto Group, LLC. The SON BUENA GENTE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Dealerships in the field of automobiles
General Information
| Serial Number | 99327400 |
| Word Mark | SON BUENA GENTE |
| Filing Date | Friday, August 8, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 19, 2026 |
Trademark Statements
| Goods and Services | Dealerships in the field of automobiles |
| Translation of Words in Mark | The English translation of the Spanish wording "SON BUENA GENTE" in the mark is "They're good people". |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 8, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, July 31, 2018 |
| First Use In Commerce Date | Tuesday, July 31, 2018 |
Trademark Owner History
| Party Name | El Toro Auto Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boerne, TX 78006
US |
| Party Name | El Toro Auto Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boerne, TX 78006
US |
Trademark Events
| Event Date | Event Description |
| Friday, August 8, 2025 | NEW APPLICATION ENTERED |
| Friday, August 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 17, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 30, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 30, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 30, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 30, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 1, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 13, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 19, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 19, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, June 26, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
