SOFT BRILLIANCE Trademark

Trademark Overview


On Thursday, May 9, 1957, a trademark application was filed for SOFT BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the SOFT BRILLIANCE trademark a serial number of 72029706. The federal status of this trademark filing is EXPIRED as of Monday, August 9, 1999. This trademark is owned by HELENE CURTIS INDUSTRIES, INC.. The SOFT BRILLIANCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

HAIR WAVING LOTION

General Information


Serial Number72029706
Word MarkSOFT BRILLIANCE
Filing DateThursday, May 9, 1957
Status900 - EXPIRED
Status DateMonday, August 9, 1999
Registration Number0669388
Registration DateTuesday, November 4, 1958
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesHAIR WAVING LOTION

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes051
Class Status Code9 - Expired
Class Status DateMonday, August 9, 1999
Primary Code051
First Use Anywhere DateThursday, March 14, 1957
First Use In Commerce DateThursday, March 14, 1957

Trademark Owner History


Party NameHELENE CURTIS INDUSTRIES, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCHICAGO 39, IL

Trademark Events


Event DateEvent Description
Monday, August 9, 1999EXPIRED SEC. 9
Saturday, November 4, 1978REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

Related Keywords


brilliance soft lotion waving hair