SOCIETY 2030 Trademark

Trademark Overview


On Friday, August 6, 2021, a trademark application was filed for SOCIETY 2030 with the United States Patent and Trademark Office. The USPTO has given the SOCIETY 2030 trademark a serial number of 90869230. The federal status of this trademark filing is REGISTERED as of Tuesday, April 8, 2025. This trademark is owned by Diageo Great Britain Ltd. The SOCIETY 2030 trademark is filed in the Light Beverage Products, Wines & Spirits, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Education and training services, namely, conducting workshops, seminars, and training services in the fields of sustainability, the preservation of natural resources, resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, biodiversity, positive drinking, diversity and inclusion, and human rights; business training

Alcoholic beverages, except beers

Advertising and promotional services in the field of alcoholic, low and non-alcoholic beverages; advertising and promotional services in the field of sustainability, the preservation of natural resources, positive drinking, and championing diversity and inclusion programs; advertising, publicity and sales promotion services; promoting public awareness of resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, and protecting biodiversity; arranging and conducting panel discussions, forums, and special events for business purposes for executives to share knowledge, promote business objectives, and plan delivery on business targets; business planning in the field of sustainability; providing business information

Beers; Non-alcoholic cocktail mixes and mixers, and non-alcoholic distilled spirits, beers, and malt beverages
society 2030

General Information


Serial Number90869230
Word MarkSOCIETY 2030
Filing DateFriday, August 6, 2021
Status700 - REGISTERED
Status DateTuesday, April 8, 2025
Registration Number7749564
Registration DateTuesday, April 8, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 18, 2025

Trademark Statements


Goods and ServicesEducation and training services, namely, conducting workshops, seminars, and training services in the fields of sustainability, the preservation of natural resources, resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, biodiversity, positive drinking, diversity and inclusion, and human rights; business training
Pseudo MarkSOCIETY TWO ZERO THREE ZERO; SOCIETY TWO THOUSAND THIRTY; SOCIETY TWENTY HUNDRED THIRTY
Goods and ServicesAlcoholic beverages, except beers
Goods and ServicesAdvertising and promotional services in the field of alcoholic, low and non-alcoholic beverages; advertising and promotional services in the field of sustainability, the preservation of natural resources, positive drinking, and championing diversity and inclusion programs; advertising, publicity and sales promotion services; promoting public awareness of resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, and protecting biodiversity; arranging and conducting panel discussions, forums, and special events for business purposes for executives to share knowledge, promote business objectives, and plan delivery on business targets; business planning in the field of sustainability; providing business information
Goods and ServicesBeers; Non-alcoholic cocktail mixes and mixers, and non-alcoholic distilled spirits, beers, and malt beverages

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateThursday, September 30, 2021
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateThursday, September 30, 2021
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 30, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, September 30, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDiageo Great Britain Ltd
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressLondon NW107HQ
GB

Party NameDiageo Great Britain Ltd
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressLondon NW107HQ
GB

Party NameDiageo Great Britain Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressLondon NW107HQ
GB

Trademark Events


Event DateEvent Description
Tuesday, August 10, 2021NEW APPLICATION ENTERED
Thursday, September 30, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 5, 2022ASSIGNED TO EXAMINER
Thursday, May 26, 2022NON-FINAL ACTION WRITTEN
Thursday, May 26, 2022NON-FINAL ACTION E-MAILED
Thursday, May 26, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, November 28, 2022TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, November 28, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 27, 2023ASSIGNED TO LIE
Friday, January 27, 2023PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Friday, January 27, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 27, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, May 22, 2023ASSIGNED TO EXAMINER
Wednesday, January 29, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 12, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 18, 2025PUBLISHED FOR OPPOSITION
Tuesday, February 18, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 8, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, April 8, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Monday, November 10, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 10, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 10, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Monday, November 10, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 10, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS