| Serial Number | 87457426 |
| Word Mark | SOCIAL ADVANTAGE |
| Filing Date | Friday, May 19, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 22, 2018 |
| Registration Number | 5473334 |
| Registration Date | Tuesday, May 22, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 6, 2018 |
| Goods and Services | Platform as a service (PAAS) featuring computer software platforms for retailers, manufacturers, or other businesses to conduct research, analysis, and/or management of consumer data and/or market intelligence data |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 25, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, November 30, 2011 |
| First Use In Commerce Date | Wednesday, November 30, 2011 |
| Party Name | CIRCANA, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHICAGO, IL 60601 |
| Party Name | CIRCANA, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CHICAGO, IL 60601 |
| Party Name | Information Resources, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60601 |
| Party Name | Information Resources, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60661 |
| Party Name | Information Resources, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60661 |
| Event Date | Event Description |
| Wednesday, February 21, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 26, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, May 22, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 16, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 16, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 16, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 16, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 16, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 5, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, May 22, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 6, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 6, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, February 1, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 8, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, January 8, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 3, 2018 | ASSIGNED TO LIE |
| Tuesday, December 19, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 9, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, November 9, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 28, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 28, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 28, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 28, 2017 | ASSIGNED TO EXAMINER |
| Thursday, May 25, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 23, 2017 | NEW APPLICATION ENTERED |