| Serial Number | 98344341 |
| Word Mark | SO WORTH IT, SWEET SAM'S BAKING COMPANY |
| Filing Date | Friday, January 5, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 10, 2024 |
| Registration Number | 7595972 |
| Registration Date | Tuesday, December 10, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 8, 2024 |
| Goods and Services | Brownies, blondies, coffee cakes, cookies, whoopie cookies, croissants, crumb cakes, cupcakes, dessert bars, muffins, pound cakes, and scones |
| Description of Mark | The mark consists of the words "SO WORTH IT," in yellow stylized lettering, above the stacked words "SWEET SAM'S" in white stylized lettering outlined in yellow, which are above the words "BAKINGCOMPANY" in yellow stylized lettering, all surrounded by two stylized yellow brackets on either side of the text and all appearing on a purple background. |
| Indication of Colors claimed | The color(s) purple, yellow and white is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "BAKING COMPANY" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, January 1, 2020 |
| First Use In Commerce Date | Wednesday, January 1, 2020 |
| Party Name | Sweet Sam's Baking Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bronx, NY 10462 |
| Party Name | Sweet Sam's Baking Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bronx, NY 10462 |
| Party Name | Sweet Sam's Baking Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bronx, NY 10462 |
| Event Date | Event Description |
| Friday, January 5, 2024 | NEW APPLICATION ENTERED |
| Wednesday, April 24, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 24, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 1, 2024 | ASSIGNED TO EXAMINER |
| Thursday, September 5, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 5, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 5, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 5, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 18, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 8, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 8, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 10, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |