| Serial Number | 77562243 |
| Word Mark | SO SIMPLE IT'S BRILLIANT |
| Filing Date | Thursday, September 4, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 5, 2016 |
| Registration Number | 3732389 |
| Registration Date | Tuesday, December 29, 2009 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 20, 2009 |
| Goods and Services | Distributorship services in the field of diamonds, precious stones and jewelry |
| Pseudo Mark | SO SIMPLE IT IS BRILLIANT |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 5, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, June 1, 2008 |
| First Use In Commerce Date | Sunday, June 1, 2008 |
| Party Name | Shah Diamonds, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Party Name | Shah Diamonds, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Party Name | Shah Diamonds, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Event Date | Event Description |
| Friday, August 5, 2016 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 29, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, November 25, 2009 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, November 25, 2009 | ASSIGNED TO LIE |
| Saturday, November 21, 2009 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 22, 2009 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, October 5, 2009 | USE AMENDMENT FILED |
| Thursday, October 22, 2009 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, October 5, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 14, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 20, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 31, 2008 | NOTICE OF PUBLICATION |
| Thursday, December 18, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, December 18, 2008 | ASSIGNED TO LIE |
| Wednesday, December 10, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 9, 2008 | ASSIGNED TO EXAMINER |
| Tuesday, September 9, 2008 | NOTICE OF PSEUDO MARK MAILED |
| Monday, September 8, 2008 | NEW APPLICATION ENTERED IN TRAM |