| Serial Number | 73713077 |
| Word Mark | SO SILVER |
| Filing Date | Wednesday, February 24, 1988 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, June 13, 2018 |
| Registration Number | 1517730 |
| Registration Date | Tuesday, December 27, 1988 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 26, 1988 |
| Goods and Services | HAIR SHAMPOO |
| Disclaimer with Predetermined Text | "SILVER" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 31, 1988 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, January 15, 1988 |
| First Use In Commerce Date | Friday, January 15, 1988 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Event Date | Event Description |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 13, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, June 13, 2018 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, June 13, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, June 13, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 4, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, June 7, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 7, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 23, 2008 | CASE FILE IN TICRS |
| Monday, February 4, 2008 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, February 4, 2008 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, January 7, 2008 | ASSIGNED TO PARALEGAL |
| Friday, January 4, 2008 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, August 10, 1994 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, January 31, 1994 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, December 27, 1988 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 26, 1988 | PUBLISHED FOR OPPOSITION |
| Friday, June 24, 1988 | NOTICE OF PUBLICATION |
| Friday, May 13, 1988 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 5, 1988 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, April 26, 1988 | ASSIGNED TO EXAMINER |