SO GOOD SO YOU Trademark

Trademark Overview


On Thursday, February 9, 2017, a trademark application was filed for SO GOOD SO YOU with the United States Patent and Trademark Office. The USPTO has given the SO GOOD SO YOU trademark a serial number of 87330567. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 17, 2025. This trademark is owned by So Good Brand, Inc.. The SO GOOD SO YOU trademark is filed in the Staple Food Products category with the following description:

Cold-press coffee-based beverages; prepared coffee and coffee based beverages; ready-to-drink coffee
so good so you

General Information


Serial Number87330567
Word MarkSO GOOD SO YOU
Filing DateThursday, February 9, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 17, 2025
Registration Number5716167
Registration DateTuesday, April 2, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 20, 2017

Trademark Statements


Goods and ServicesCold-press coffee-based beverages; prepared coffee and coffee based beverages; ready-to-drink coffee
Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "SO GOOD" stacked on top of the words "SO YOU", where the "O" in "YOU" is represented by a leaf, and all the words are within the shape of a heart.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 17, 2025
Primary Code030
First Use Anywhere DateSunday, February 11, 2018
First Use In Commerce DateSunday, February 11, 2018

Trademark Owner History


Party NameSo Good Brand, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55414

Party NameSo Good Brand, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55414

Party NameSo Good Brand, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55414

Trademark Events


Event DateEvent Description
Monday, February 13, 2017NEW APPLICATION ENTERED
Wednesday, February 15, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, February 16, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, May 4, 2017ASSIGNED TO EXAMINER
Thursday, May 4, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 31, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 20, 2017PUBLISHED FOR OPPOSITION
Tuesday, June 20, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 15, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, February 15, 2018SOU TEAS EXTENSION RECEIVED
Thursday, February 15, 2018TEAS REQUEST TO DIVIDE RECEIVED
Thursday, February 22, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 15, 2018DIVISIONAL REQUEST RECEIVED
Thursday, February 22, 2018DIVISIONAL PROCESSING COMPLETE
Thursday, February 15, 2018SOU EXTENSION 1 FILED
Thursday, February 22, 2018SOU EXTENSION 1 GRANTED
Friday, February 23, 2018CORRECTED NOA E-MAILED
Friday, February 23, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 15, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 15, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, August 15, 2018SOU EXTENSION 2 FILED
Wednesday, August 15, 2018SOU EXTENSION 2 GRANTED
Friday, August 17, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 15, 2019TEAS STATEMENT OF USE RECEIVED
Friday, February 15, 2019USE AMENDMENT FILED
Saturday, February 16, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, February 28, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, March 1, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 2, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, April 2, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, October 17, 2025CANCELLED SEC. 8 (6-YR)