SO BLURREAL LIP & CHEEK WHIP Trademark
Trademark Overview
On Sunday, February 15, 2026, a trademark application was filed for SO BLURREAL LIP & CHEEK WHIP with the United States Patent and Trademark Office. The USPTO has given the SO BLURREAL LIP & CHEEK WHIP trademark a serial number of 99654221. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, July 15, 2026. This trademark is owned by e.l.f. Cosmetics, Inc.. The SO BLURREAL LIP & CHEEK WHIP trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated lip care preparations; Lip cream; Blush
General Information
| Serial Number | 99654221 |
| Word Mark | SO BLURREAL LIP & CHEEK WHIP |
| Filing Date | Sunday, February 15, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, July 15, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 4, 2026 |
Trademark Statements
| NOT AVAILABLE | "LIP & CHEEK WHIP" |
| Pseudo Mark | SO BLUR REAL LIP AND CHEEK WHIP |
| Goods and Services | Non-medicated lip care preparations; Lip cream; Blush |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 15, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | e.l.f. Cosmetics, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94607
US |
Trademark Events
| Event Date | Event Description |
| Sunday, February 15, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, February 15, 2026 | NEW APPLICATION ENTERED |
| Sunday, June 14, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 15, 2026 | ASSIGNED TO EXAMINER |
| Monday, July 6, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 6, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Monday, July 6, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 6, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
