| Serial Number | 79364220 |
| Word Mark | SNOWBRIDGE |
| Filing Date | Friday, December 2, 2022 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Monday, May 6, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Downloadable computer software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; downloadable computer software for the collection, management and reporting of data related to the way that users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; downloadable computer software for the management of websites, mobile applications, desktop applications and computer game applications; downloadable computer software for designing and implementing websites, mobile applications, desktop applications and computer games, and facilitating consultation services related thereto; downloadable computer software for tracking activity and monitoring performance on the Internet, websites, mobile applications, desktop applications and computer game applications; downloadable computer software for tracking activity and monitoring performance, behaviour and actions of consumers on the Internet, websites, mobile applications, desktop applications and computer game applications; downloadable computer software for website, mobile application, desktop application and computer game diagnostic analysis; downloadable computer software for optimization and management of online and mobile marketing, namely, by selecting and disseminating advertising, providing personalised content, and providing consumer product recommendations; downloadable computer software for tracking user engagement with websites, mobile applications, desktop applications and computer games, to be used to drive customer insight and product development decisions; downloadable computer programs in machine-readable form for use in database management and data analytics relating to online consumer behaviour; downloadable computer software for use as an application programming interface (API); downloadable computer software for data mining, and data analysis in relation to online consumer behaviour; downloadable computer software for analysing, processing, tracking and monitoring online consumer behaviour |
| Pseudo Mark | SNOW BRIDGE |
| Goods and Services | Outsource service provider in the field of business analytics, namely, analytics in the field of consumer behaviour data related to the way users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; preparing electronic business reports relating to customer and business partner behaviour, engagement and profitability; market research in the nature of collecting and analyzing marketing data from users of websites, mobile applications, desktop applications, computer games and marketing campaigns for business purposes; collection and reporting for business purposes of market research data related to the way users engage and interact with websites, mobile applications, desktop applications and computer games and marketing campaigns |
| Goods and Services | Technology consultancy in the field of web and mobile application design and implementation, namely the design and implementation of tracking and analytics of consumer behavioural data to improve the, usability, functioning, performance, and optimization of the web and mobile application; application service provider (ASP) services in the fields of web and mobile application analytics; application service provider (ASP) services featuring web application analytics and mobile application analytics software; application service provider (ASP) services featuring software for collecting, managing, automating, integrating, analysing, reporting, sharing and tracking user activity, engagement and profitability and a wide variety of related data and information from websites and mobile apps; application service provider (ASP) services featuring software for tracking web site and mobile application activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP), namely, featuring software for web site and mobile application diagnostic analysis; software as a service (SaaS) services featuring software for data processing, namely, data management, data integration, data consolidation, data preparation, data extraction, data migration, data loading, and data quality assurance; software as a service (SaaS) services featuring software for data analysis and data compilation for the purpose of supporting business, recommendations and decisions, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis; software as a service (SaaS) services featuring analytics software used to report and measure what customers do with web and mobile applications; software as a service (SaaS) services featuring software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; software as a service (SaaS) services featuring software for tracking activity and monitoring performance, behaviour and actions of consumers on the internet, websites, mobile applications, desktop applications and computer game applications; software as a service (SaaS) services featuring software for analysing, processing, tracking and monitoring online consumer behaviour |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 3, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 3, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 3, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Snowplow Analytics Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Thursday, March 2, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, March 3, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 7, 2023 | APPLICATION FILING RECEIPT MAILED |
| Friday, September 29, 2023 | REFUSAL PROCESSED BY MPU |
| Tuesday, September 12, 2023 | ASSIGNED TO EXAMINER |
| Monday, September 18, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 19, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Friday, September 29, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, October 25, 2023 | REFUSAL PROCESSED BY IB |
| Friday, December 1, 2023 | NEW REPRESENTATIVE AT IB RECEIVED |
| Thursday, March 28, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 28, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 28, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 6, 2024 | FINAL REFUSAL WRITTEN |
| Sunday, April 21, 2024 | RESTRICTION OF HOLDER'S RIGHT OF DISPOSAL RECEIVED |
| Monday, May 6, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, May 6, 2024 | FINAL REFUSAL E-MAILED |
| Wednesday, July 31, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, July 31, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Saturday, August 17, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| Thursday, June 6, 2024 | LIMITATION FROM THE IB EXAMINED, NO ACTION IS NEEDED |