SNICKERS Trademark
Trademark Overview
On Monday, June 13, 2022, a trademark application was filed for SNICKERS with the United States Patent and Trademark Office. The USPTO has given the SNICKERS trademark a serial number of 97455512. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Friday, April 11, 2025. This trademark is owned by Mars, Incorporated. The SNICKERS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Entertainment services, namely, providing online, non-downloadable virtual chocolate, confectionery, frozen confectionery, candy, and gum for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online, non-downloadable virtual drinks and snacks for use in virtual environments created for entertainment purposes; providing online non-downloadable virtual gifts and rewards, namely, chocolate, confectionery, candy, and gum for use in on-line and virtual environments; Entertainment services, namely, providing temporary use of non-downloadable video games
Downloadable multimedia files containing audio and video recordings, music files, image files all in the field of chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks authenticated by non-fungible tokens (NFTs) and digital tokens based on blockchain technology; downloadable digital collectibles in the nature of downloadable image files containing chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks; virtual products in the nature of downloadable image files containing chocolate, confectionery, frozen confectionery, candy, and gum; downloadable image files containing virtual drinks and snacks for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files, all in the field of chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks; downloadable software allowing users to find products in the real and virtual world; downloadable imag...
Online retail store services featuring virtual goods, namely, chocolate, confectionery, candy, gum, snacks and drinks, for use in online virtual worlds; Online retail store services featuring downloadable digital audio and video recordings, music files, image files all in the field of chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks authenticated by non-fungible tokens (NFTs); Online retail store services rendered in a virtual environment featuring virtual goods, namely, chocolate, confectionery, candy, and gum, for use in online virtual worlds
Providing temporary use of non-downloadable software for uploading, modifying, sharing, viewing, displaying, accepting and transmitting, publishing, storing, managing, verifying, authenticating and communicating digital currency, crypto-collectibles, non-fungible tokens, virtual reality content and information, digital collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects and virtual products in the nature of image files containing chocolate, confectionery, frozen confectionery, candy, and gum; providing temporary use of non-downloadable software that allows users to locate products and collect rewards
General Information
| Serial Number | 97455512 |
| Word Mark | SNICKERS |
| Filing Date | Monday, June 13, 2022 |
| Status | 732 - THIRD EXTENSION - GRANTED |
| Status Date | Friday, April 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 5, 2023 |
Trademark Statements
| Goods and Services | Entertainment services, namely, providing online, non-downloadable virtual chocolate, confectionery, frozen confectionery, candy, and gum for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online, non-downloadable virtual drinks and snacks for use in virtual environments created for entertainment purposes; providing online non-downloadable virtual gifts and rewards, namely, chocolate, confectionery, candy, and gum for use in on-line and virtual environments; Entertainment services, namely, providing temporary use of non-downloadable video games |
| Description of Mark | The mark consists of the word "SNICKERS" with letters in the color blue with a white shadow outline inside a single-line red parallelogram on a white background. |
| Goods and Services | Downloadable multimedia files containing audio and video recordings, music files, image files all in the field of chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks authenticated by non-fungible tokens (NFTs) and digital tokens based on blockchain technology; downloadable digital collectibles in the nature of downloadable image files containing chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks; virtual products in the nature of downloadable image files containing chocolate, confectionery, frozen confectionery, candy, and gum; downloadable image files containing virtual drinks and snacks for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files, all in the field of chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks; downloadable software allowing users to find products in the real and virtual world; downloadable image files containing virtual art featuring chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks and avatars for use in virtual environments; downloadable virtual gifts and rewards in the nature of downloadable image files containing chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks for use in on-line and virtual environments |
| Indication of Colors claimed | The color(s) red, blue and white is/are claimed as a feature of the mark. |
| Goods and Services | Online retail store services featuring virtual goods, namely, chocolate, confectionery, candy, gum, snacks and drinks, for use in online virtual worlds; Online retail store services featuring downloadable digital audio and video recordings, music files, image files all in the field of chocolate, confectionery, frozen confectionery, candy, and gum, virtual drinks and snacks authenticated by non-fungible tokens (NFTs); Online retail store services rendered in a virtual environment featuring virtual goods, namely, chocolate, confectionery, candy, and gum, for use in online virtual worlds |
| Goods and Services | Providing temporary use of non-downloadable software for uploading, modifying, sharing, viewing, displaying, accepting and transmitting, publishing, storing, managing, verifying, authenticating and communicating digital currency, crypto-collectibles, non-fungible tokens, virtual reality content and information, digital collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects and virtual products in the nature of image files containing chocolate, confectionery, frozen confectionery, candy, and gum; providing temporary use of non-downloadable software that allows users to locate products and collect rewards |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 24, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 24, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 24, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 24, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Mars, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 22101 |
| Party Name | Mars, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 22101 |
Trademark Events
| Event Date | Event Description |
| Thursday, June 16, 2022 | NEW APPLICATION ENTERED |
| Friday, June 24, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 25, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 23, 2023 | ASSIGNED TO EXAMINER |
| Thursday, March 30, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, March 30, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, March 30, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 28, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 28, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 29, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 1, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 1, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 1, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 1, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, August 1, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 16, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 5, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 5, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 31, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, January 12, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, April 12, 2024 | SOU EXTENSION 1 GRANTED |
| Friday, January 12, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 12, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Saturday, April 13, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, April 12, 2024 | SOU EXTENSION 1 FILED |
| Monday, September 30, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, April 11, 2025 | SOU TEAS EXTENSION RECEIVED |
| Friday, April 11, 2025 | SOU EXTENSION 3 FILED |
| Friday, April 11, 2025 | SOU EXTENSION 3 GRANTED |
| Saturday, April 12, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 30, 2024 | SOU EXTENSION 2 FILED |
| Monday, September 30, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 30, 2024 | SOU EXTENSION 2 GRANTED |
