| Serial Number | 87726793 |
| Word Mark | SNAP PIXEL |
| Filing Date | Tuesday, December 19, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 18, 2019 |
| Registration Number | 5778576 |
| Registration Date | Tuesday, June 18, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 2, 2019 |
| Goods and Services | Ad tracking and optimization software; computer software for tracking links for marketing programs; computer software for data collection, measurement, analytics and tracking; analytic tools, namely, computer software for ad tracking |
| Goods and Services | Providing online advertising services for others; advertising services in the field of audience analytics; providing advertising services in the field of the performance measurement of quantitative viewership; advertising services in the field of the performance analysis of viewership demographics; computerized market research services; creation of marketing tools, namely, devising marketing and advertising content featuring market information, demographics, advertising performance, and trends in the field of quantitative audience viewership |
| Goods and Services | Software as a service (SaaS) services featuring software for marketing; software as a service (SaaS) services featuring software for data analytics; platform as a service (PaaS) featuring computer software platforms for audience analytics; platform as a service (PaaS) services featuring software for measuring the performance of advertising campaigns; analytic tools in the nature of providing online, non-downloadable computer software for monitoring the progress and effectiveness of marketing programs |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, November 1, 2017 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, November 1, 2017 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, November 1, 2017 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| Party Name | Snap Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90405 |
| Party Name | Snap Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90405 |
| Party Name | Snap Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90405 |
| Event Date | Event Description |
| Wednesday, February 28, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, December 22, 2017 | NEW APPLICATION ENTERED |
| Friday, January 5, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 16, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, February 28, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 28, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 22, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 22, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 15, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, October 15, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, October 15, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 4, 2018 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 4, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, December 4, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, December 8, 2018 | ASSIGNED TO LIE |
| Saturday, December 8, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, December 8, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 9, 2019 | FINAL REFUSAL WRITTEN |
| Wednesday, January 9, 2019 | FINAL REFUSAL E-MAILED |
| Wednesday, January 9, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, January 10, 2019 | EXPARTE APPEAL RECEIVED AT TTAB |
| Thursday, January 10, 2019 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Thursday, January 10, 2019 | EX PARTE APPEAL-INSTITUTED |
| Thursday, January 10, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Wednesday, January 16, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 16, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 26, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 13, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 2, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 2, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 18, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 18, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |