SMÜVBEAUTY Trademark

Trademark Overview


On Thursday, August 6, 2020, a trademark application was filed for SMÜVBEAUTY with the United States Patent and Trademark Office. The USPTO has given the SMÜVBEAUTY trademark a serial number of 90098430. The federal status of this trademark filing is REGISTERED as of Tuesday, July 25, 2023. This trademark is owned by Smuv Complexion, LLC. The SMÜVBEAUTY trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:

Cosmetics; Beauty care cosmetics; Body and beauty care cosmetics; Cosmetics and cosmetic preparations; Non-medicated cosmetics

On-line retail store services featuring beauty and cosmetics products; Retail store services featuring beauty and cosmetics products
smÜvbeauty

General Information


Serial Number90098430
Word MarkSMÜVBEAUTY
Filing DateThursday, August 6, 2020
Status700 - REGISTERED
Status DateTuesday, July 25, 2023
Registration Number7122261
Registration DateTuesday, July 25, 2023
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 28, 2021

Trademark Statements


Description of MarkThe mark consists of the stylized wording "SMÜVBEAUTY" with the "ÜV" in italicized font.
Pseudo MarkSMUV BEAUTY SMOOTH BEAUTY
Goods and ServicesCosmetics; Beauty care cosmetics; Body and beauty care cosmetics; Cosmetics and cosmetic preparations; Non-medicated cosmetics
Goods and ServicesOn-line retail store services featuring beauty and cosmetics products; Retail store services featuring beauty and cosmetics products

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, September 8, 2020
Primary Code003
First Use Anywhere DateMonday, July 18, 2022
First Use In Commerce DateWednesday, August 31, 2022

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, September 8, 2020
Primary Code035
First Use Anywhere DateMonday, July 18, 2022
First Use In Commerce DateWednesday, August 31, 2022

Trademark Owner History


Party NameSmuv Complexion, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressWallington, NJ 07057

Party NameSmuv Complexion, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWallington, NJ 07057

Party NameSmuv Complexion, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWallington, NJ 07057

Trademark Events


Event DateEvent Description
Tuesday, July 25, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, July 25, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, June 20, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sunday, June 18, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 30, 2023STATEMENT OF USE PROCESSING COMPLETE
Tuesday, May 23, 2023USE AMENDMENT FILED
Tuesday, May 23, 2023TEAS STATEMENT OF USE RECEIVED
Wednesday, April 19, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 18, 2023SOU EXTENSION 2 GRANTED
Wednesday, November 23, 2022SOU EXTENSION 2 FILED
Thursday, April 13, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 24, 2023NOTICE OF REVIVAL - E-MAILED
Thursday, February 23, 2023EXTENSION RECEIVED WITH TEAS PETITION
Thursday, February 23, 2023PETITION TO REVIVE-GRANTED
Thursday, February 23, 2023TEAS PETITION TO REVIVE RECEIVED
Tuesday, December 27, 2022ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, December 26, 2022ABANDONMENT - NO USE STATEMENT FILED
Thursday, May 12, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 10, 2022SOU EXTENSION 1 GRANTED
Tuesday, May 10, 2022SOU EXTENSION 1 FILED
Tuesday, May 10, 2022TEAS EXTENSION RECEIVED
Tuesday, November 23, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 28, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 28, 2021PUBLISHED FOR OPPOSITION
Wednesday, September 8, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, August 23, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 23, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 23, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 20, 2021ASSIGNED TO LIE
Tuesday, August 17, 2021TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, June 1, 2021CORRESPONDENCE E-MAILED
Tuesday, June 1, 2021SUSPENSION LETTER WRITTEN
Tuesday, June 1, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 1, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 1, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 30, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, November 30, 2020NON-FINAL ACTION E-MAILED
Monday, November 30, 2020NON-FINAL ACTION WRITTEN
Monday, November 30, 2020ASSIGNED TO EXAMINER
Wednesday, September 9, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, September 8, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 10, 2020NEW APPLICATION ENTERED