| Serial Number | 87222123 |
| Word Mark | SMORZ |
| Filing Date | Tuesday, November 1, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, November 6, 2023 |
| Registration Number | 5214130 |
| Registration Date | Tuesday, May 30, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 14, 2017 |
| NOT AVAILABLE | "S'MORES" |
| Indication of Colors claimed | The color(s) white, dark brown, and golden brown is/are claimed as a feature of the mark. |
| Goods and Services | Breakfast cereals |
| Description of Mark | The mark consists of the letters "SMORZ" in white in vertical form with the "O" being a white marshmallow with a dark brown melting chocolate border around all of the letters with a golden brown graham cracker square on the top and bottom of the word. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 4, 2016 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, December 31, 2015 |
| First Use In Commerce Date | Thursday, December 31, 2015 |
| Party Name | WK KELLOGG CO. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | WK KELLOGG NORTH AMERICA LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49017 |
| Party Name | Kellogg North America Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49017 |
| Party Name | Kellogg North America Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49017 |
| Party Name | WK KELLOGG NORTH AMERICA LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | KASHI LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | BEAR NAKED LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Event Date | Event Description |
| Friday, November 4, 2016 | NEW APPLICATION ENTERED |
| Friday, November 4, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, November 5, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 11, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, January 18, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 18, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 18, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 26, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, January 26, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 26, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 26, 2017 | ASSIGNED TO LIE |
| Thursday, January 26, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Monday, January 30, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, February 6, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 14, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 30, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 30, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 9, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, November 6, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, November 6, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, November 6, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, December 6, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 29, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |