| Serial Number | 74019665 |
| Word Mark | SMOOTH & STRAIGHT |
| Filing Date | Tuesday, January 16, 1990 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 13, 2022 |
| Registration Number | 1662150 |
| Registration Date | Tuesday, October 29, 1991 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 6, 1991 |
| Goods and Services | non-medicated hair lotions; namely, relaxers, shampoos and conditioners |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 13, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, June 12, 1985 |
| First Use In Commerce Date | Wednesday, June 12, 1985 |
| Party Name | J. STRICKLAND & CO. |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | OLIVE BRANCH, MS 38654 |
| Party Name | NATURE'S PROTEIN, INC. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MILWAUKEE, WI 53224 |
| Party Name | ALTMAN ENTERPRISES, INC. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MILWAUKEE, WI 53206 |
| Party Name | ALTMAN BEAUTY SUPPLY CO., INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53206 |
| Party Name | ALTMAN BEAUTY SUPPLY CO., INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53206 |
| Party Name | ALTMAN BEAUTY SUPPLY CO., INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53206 |
| Event Date | Event Description |
| Friday, May 13, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, October 29, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, March 24, 2014 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 7, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, October 7, 2011 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Friday, October 7, 2011 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, October 3, 2011 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, November 26, 2007 | CASE FILE IN TICRS |
| Wednesday, August 1, 2007 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, January 12, 2002 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, January 12, 2002 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, October 29, 2001 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, July 22, 1997 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, June 30, 1997 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, October 29, 1991 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 6, 1991 | PUBLISHED FOR OPPOSITION |
| Friday, July 5, 1991 | NOTICE OF PUBLICATION |
| Thursday, March 14, 1991 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 27, 1991 | REINSTATED |
| Thursday, January 3, 1991 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Monday, April 23, 1990 | NON-FINAL ACTION MAILED |
| Thursday, April 19, 1990 | ASSIGNED TO EXAMINER |