| Serial Number | 88053078 |
| Word Mark | S'MO |
| Filing Date | Wednesday, July 25, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2025 |
| Registration Number | 5696642 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 25, 2018 |
| Goods and Services | Bakery goods and dessert items, namely, cakes, cookies, pastries, candies, and frozen confections for retail and wholesale distribution and consumption on or off the premises; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Frozen confectionery; Frozen confectionery containing ice cream |
| Description of Mark | The mark consists of (FROM TOP TO BOTTOM) THE STYLIZED LETTERS "S'MO" COMING TOGETHER TO FORM THE OUTLINE OF AN ICE CREAM SANDWICH. THE "S" AND THE "O" FORM THE OUTER WAFER PART WHILE THE "M" FORMS THE INNER ICE CREAM PART. BELOW THIS IS THE STYLIZED NAME "S'MO". |
| Pseudo Mark | S'MORES |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, April 4, 2018 |
| First Use In Commerce Date | Wednesday, April 4, 2018 |
| Party Name | S'MO, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ARCADIA, CA 91006 |
| Party Name | S'MO, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ARCADIA, CA 91006 |
| Party Name | S'MO, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ARCADIA, CA 91006 |
| Event Date | Event Description |
| Saturday, July 28, 2018 | NEW APPLICATION ENTERED |
| Monday, November 12, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, December 5, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 25, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 25, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, September 26, 2025 | CANCELLED SEC. 8 (6-YR) |
| Friday, November 16, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 31, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 1, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |