SMIRNOFF Trademark

Trademark Overview


On Monday, July 18, 2022, a trademark application was filed for SMIRNOFF with the United States Patent and Trademark Office. The USPTO has given the SMIRNOFF trademark a serial number of 79360114. The federal status of this trademark filing is REGISTERED as of Tuesday, December 12, 2023. This trademark is owned by Diageo North America, Inc.. The SMIRNOFF trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Entertainment services, namely, providing on-line, non-downloadable digital elements in the nature of non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use in virtual environments created for entertainment purposes; entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; hosting of virtual events in the metaverse and virtual worlds for social entertainment purposes; providing online, non-downloadable digital animated and nonanimated designs and characters, avatars, digital overlays, and skins for use in virtual environments created for entertainment purposes

Digital media, namely, collectibles, downloadable multimedia files containing artwork relating to marketing for an alcoholic beverage brand, authenticated by non-fungible tokens (NFTs); computer software, namely, NFTs featuring collectible digital items, images, photographs, art, videos or audio recordings used with blockchain technology, namely, downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music relating to marketing for an alcoholic beverage brand authenticated by non-fungible tokens (NFTs) using blockchain technology; digital tokens used with blockchain technology to represent a collectible item, namely, downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music, for data storage, and for limiting access to content authenticated by non-fungible tokens (NFTs) using blockchain technology; Downloadable computer game software relating to virtual goods, namely, beverages, branded clothin...

Retail store services and online retail store services in relation to physical and downloadable virtual goods, namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use online; provision of an online marketplace for buyers and sellers of downloadable digital non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens (NFTs)
smirnoff

General Information


Serial Number79360114
Word MarkSMIRNOFF
Filing DateMonday, July 18, 2022
Status700 - REGISTERED
Status DateTuesday, December 12, 2023
Registration Number7238613
Registration DateTuesday, December 12, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 26, 2023

Trademark Statements


Goods and ServicesEntertainment services, namely, providing on-line, non-downloadable digital elements in the nature of non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use in virtual environments created for entertainment purposes; entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; hosting of virtual events in the metaverse and virtual worlds for social entertainment purposes; providing online, non-downloadable digital animated and nonanimated designs and characters, avatars, digital overlays, and skins for use in virtual environments created for entertainment purposes
Goods and ServicesDigital media, namely, collectibles, downloadable multimedia files containing artwork relating to marketing for an alcoholic beverage brand, authenticated by non-fungible tokens (NFTs); computer software, namely, NFTs featuring collectible digital items, images, photographs, art, videos or audio recordings used with blockchain technology, namely, downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music relating to marketing for an alcoholic beverage brand authenticated by non-fungible tokens (NFTs) using blockchain technology; digital tokens used with blockchain technology to represent a collectible item, namely, downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music, for data storage, and for limiting access to content authenticated by non-fungible tokens (NFTs) using blockchain technology; Downloadable computer game software relating to virtual goods, namely, beverages, branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags, all for use in online virtual worlds and all relating to an alcoholic beverage brand; downloadable computer software relating to an alcoholic beverage brand for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable mobile application software for ordering non-alcoholic and alcoholic beverages; downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network
Goods and ServicesRetail store services and online retail store services in relation to physical and downloadable virtual goods, namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use online; provision of an online marketplace for buyers and sellers of downloadable digital non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens (NFTs)

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, January 13, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, January 13, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, January 13, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDiageo North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressUS

Party NameDiageo North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressUS

Party NameDiageo North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressUS

Trademark Events


Event DateEvent Description
Monday, April 8, 2024FINAL DECISION TRANSACTION PROCESSED BY IB
Thursday, March 14, 2024FINAL DISPOSITION NOTICE SENT TO IB
Thursday, March 14, 2024FINAL DISPOSITION PROCESSED
Tuesday, March 12, 2024FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, December 12, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, December 12, 2023REGISTERED-PRINCIPAL REGISTER
Friday, October 20, 2023ATTORNEY REVIEW COMPLETED
Friday, October 20, 2023LIMITATION FROM THE IB - REQUEST EXAM REVIEW
Tuesday, September 26, 2023NOTIFICATION PROCESSED BY IB
Tuesday, September 26, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 26, 2023PUBLISHED FOR OPPOSITION
Wednesday, September 6, 2023NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, September 6, 2023NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, September 6, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, August 21, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 21, 2023EXAMINER'S AMENDMENT ENTERED
Monday, August 21, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, August 21, 2023EXAMINERS AMENDMENT E-MAILED
Monday, August 21, 2023EXAMINERS AMENDMENT -WRITTEN
Tuesday, August 15, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 14, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 14, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 28, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, July 28, 2023NON-FINAL ACTION E-MAILED
Friday, July 28, 2023NON-FINAL ACTION WRITTEN
Monday, July 24, 2023LIMITATION OF GOODS RECEIVED FROM IB
Wednesday, June 21, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 21, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 21, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 17, 2023REFUSAL PROCESSED BY IB
Thursday, April 27, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Wednesday, April 26, 2023REFUSAL PROCESSED BY MPU
Wednesday, March 8, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, March 7, 2023NON-FINAL ACTION WRITTEN
Tuesday, February 28, 2023ASSIGNED TO EXAMINER
Tuesday, January 17, 2023APPLICATION FILING RECEIPT MAILED
Friday, January 13, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 12, 2023SN ASSIGNED FOR SECT 66A APPL FROM IB